This is Service Design Doing Essentials
$2,119.95 – $2,319.95
This is Service Design Doing Essentials

This is Service Design Doing Essentials

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Mexico City

Mexico City, D.F

Mexico

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Description

ESPAÑOL

This is Service Design Doing: Essentials es un curso comprensivo con duración de 3 días sobre el proceso, métodos y facilitación de service design.

Vivimos en una economía basada en el servicio. 1.7 billones de personas trabajan en plataformas de servicio. El curso esta diseñado para ejecutivos que buscan crear o mejorar experiencias de consumidores e integrar el service design a sus organizaciones.

El curso está liderado por Marc Stickdorn, co-autor del libro This is Service Design Thinking y por Adam Lawrence, co-iniciador del Global Service Jam. Este curso se ha impartido en Amsterdam, Atlanta, Barcelona, Berlin y Shanghai. Se presenta por primera vez en México en 3 días como la versión “Essentials” traído a México por The Neumans.

Facilitadores

Marc Stickdorn, Consultor de service design y editor del libro ‘This is Service Design Thinking’.

Adam Lawrence, Experto en Customer Experience y co-iniciador del evento de service design más grande del mundo: Global Service Jam.

Programa

Jueves, 23 de Marzo de 2017

- Introducción y estudio de caso de Service Design

- Teoría y Practica de Design Research

- Los Básicos del Service Design (stakeholder maps, personas, customer journey maps)

- Reflexión y Preguntas y Respuestas

Viernes, 24 de Marzo de 2017

- Herramientas Avanzadas (emotional maps, dramatic arcs, advanced sketching e ideación)

- Prototipado y Testeo (prototyping framework and overview, investigative rehearsal, desktop walkthrough, paper/ cardboard prototyping)

- Reflexión y Preguntas y Respuestas

Sábado, 25 de Marzo de 2017

- Herramientas de Negocio (Service Dominant Logic, Business Model Canvas, Business y Service Framework)

- Master Class, Reflexión y Preguntas y Respuestas

Backgrounds

Porque participar?

Hoy en día, los consumidores están mas informados que nunca antes, hablan entre si mismos haciendo que la satisfacción del cliente sea mas importante que nunca. Solo una comprensión profunda y holística de los consumidores y su ambiente puede crear una oferta que genere valor significativo y haga una diferencia en su bottom line. Service Design Thinking te puede dar este entendimiento. Aprende a aplicar Service Design Thinking a la innovación veloz de experiencias de consumidor en ecosistemas de producto-servicio multicanal.

Que me llevo de este curso?

El mayor aprendizaje del taller será la habilidad de aplicar distintas herramientas a problemas reales de tu propio negocio o compañía, con el fin de innovar nuevas propuestas de valor. Serás capaz de incentivar e implementar proyectos reales de innovación de servicio en tu organización, liderar pequeños equipos con enfoque en elementos de servicio o desarrollar nuevo valor para tu oferta de servicio completa.

Curricula y contenido

El taller tiene un limite de 25 participantes y será altamente práctico. Aprenderás sobre el proceso, método y herramientas al trabajar en un equipo pequeño, con periodos cortos de reflexión sobre la teoría detrás de los métodos contemporáneos de innovación en el servicio. Sesiones de retroalimentación confidenciales son ofrecidas a lo largo del taller, dándole a los participantes la oportunidad de recibir input de mentores sobre retos reales desde su experiencia.

Métodos y herramientas:

Ethnography, Personas, Stakeholder Mapping, Value Network Mapping, Customer Journey Mapping, Service Blueprinting, Business Model Canvas, Service Prototyping, Investigative Rehearsal

Números y datos

Lugar: Por definirCDMX

Máximo de participantes: 25

Precio: 2,600 USD

Socios: Este programa ejecutivo es una iniciativa de THE NEUMANS.


ENGLISH

This is Service Design Doing: Essentials is a comprehensive 3-day course on service design process, methods, and facilitation.

We live in a service-based economy. 1.7 billion people work in service platforms. The course is designed for executives striving to create or improve customer experiences and integrate service design in their organisation. This course is led by Marc Stickdorn, co-author of the book This is Service Design Thinking, and by Adam Lawrence, co-initiator of the Global Service Jam. The course has been presented in Amsterdam, Atlanta, Barcelona, Berlin and Shanghai, and it is now, for the first time, offered in South America as a three day “Essentials” version, brought to Brazil by Laje.

Facilitators

Marc Stickdorn, service design consultant and editor of the award-winning service design book ‘This is Service Design Thinking’.

Adam Lawrence, Customer Experience Expert and co-initiator of the world’s largest service design event: Global Service Jam.

Program

Thursday, 23rd of March 2017
- Introduction and Service Design case study
- Theory and Practice of Design Research
- Service Design Basics (stakeholder maps, personas, customer journey maps)
- Reflection and Q&A

Friday, 24th of March 2017
- Advanced Tools (emotional maps, dramatic arcs, advanced sketching
and ideation)
- Prototyping and Testing (prototyping framework and overview, investigative rehearsal, desktop walkthrough, paper/ cardboard prototyping)
- Reflection and Q&A

Saturday, 25th of March 2017
- Business tools and backgrounds (Service Dominant Logic, Business Model Canvas, Business and Service Framework)
- Facilitation Master Class Reflection and Q&A

Backgrounds

Why should I apply?
Nowadays, customers are more knowledgeable than ever before, and they are talking to each other, which makes customer satisfaction more important than it has ever been. Only an in-depth and holistic understanding of customers and their environment can create offerings that provide meaningful value and make a real difference on the bottom line. Service Design Thinking can provide this understanding. Learn how to apply Service Design Thinking to the rapid innovation of customer experiences in multi-channel product-service ecosystems.

What is the take-away of my daily work?
The main take-away of the workshop will be the ability to apply several tools to your own business problems in order to innovate towards new value propositions. You will be able to instigate real service-innovation projects in your organisation, leading small project teams focused on individual service elements, or developing new value for your entire service offering.

Curriculum and course content
The workshop is limited to 25 participants, and will be highly practical. You will learn about the service design process, methods, and tools by working on a project in a small team, with short periods of reflection on the theory behind contemporary service innovation methods. Confidential feedback sessions are offered around the workshop, giving participants the opportunity to receive input from the mentors on individual challenges from their work and project experience.

Methods and tools include:
Ethnography, Personas, Stakeholder Mapping, Value Network Mapping, Customer Journey Mapping, Service Blueprinting, Business Model Canvas, Service Prototyping, Investigative Rehearsal

Facts and figures

Venue: Mexico City TBD

Max. participants: 25

Price: 2,600 USD

Partners

This executive program is hosted by The Neumans.

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Mexico City, D.F

Mexico

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