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This is how we do it: Vogue & MAC

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Level 1, 197 Clarence

197 Clarence Street

Sydney, NSW 2000

Australia

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Event description
A 'This is how we do it' live podcast recording delving behind the scenes of Vogue & MAC's collaboration marketing strategy

About this Event

Want to know how Vogue & MAC use brand collaborations to grow? Join us for a live podcast recording for 'This is how we do it' where we'll dive behind the scenes of Vogue & MAC's collaboration strategies & strategic partnerships across social media, products & events. Both brands have a rich history when it comes to creative collaborations & we cannot wait to share these interviews with you.

Brought to you by Collabosaurus, the match-maker for brand collaborations, tickets are incredibly limited as we're keeping the evening an intimate, in-conversation style.

Our speakers

Edwina McCann

Editor in Chief, Vogue Australia

Edwina McCann has been the editor-in-chief of Vogue Australia since 2012 and in 2018 Edwina was also appointed Editorial Director of the Conde Nast brands in Australia encompassing Vogue, Vogue Living and GQ.

With more than 20 years’ experience in the luxury fashion market, Edwina is one of the most respected and highly regarded editors in Australia, appearing on the Business of Fashion 500 every year since 2014 and in 2015 topped B&Ts list of the ‘30 Most Powerful Women in Australia Media’.

After starting her career as a fashion assistant at Vogue, Edwina moved onto fashion-related editorships at The Australian, WISH and Grazia before joining Harper’s Bazaar Australia as editor-in-chief. As the editor-in-chief of Vogue Australia, Edwina has worked to increase digital engagement and ensure Vogue is at the forefront of digital innovation across its multiple platforms, catapulting the brand into the new age of media consumption.

In July 2016, Vogue Australia launched VOGUE CODES, an initiative that encourages women to be empowered by technology and become the creators of the digital future.

Edwina joined the UTS Business School Advisory Board in 2014 and in 2017 was announced as a board member for The Australian Ballet and chair of The Australian Ballet Foundation Board.

Edwina is co-chair to the Australian Fashion Council and is a council member of Australia’s Nation Brand Advisory Council.

Jessica Travers

Consumer Marketing Manager, MAC Cosmetics Australia

Jessica is the Consumer Marketing Manager at M·A·C Cosmetics Australia. She leads a team of digital and content experts to inspire and engage consumers with the M·A·C brand in the Australian marketplace. Jessica has 8 years’ experience working in PR and Marketing and as a millennial and digital native herself specialises in digital-first marketing strategies that are under-pinned by thoughtful, authentic story-telling and impactful creative.

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Date and Time

Location

Level 1, 197 Clarence

197 Clarence Street

Sydney, NSW 2000

Australia

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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