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Think. Plan. Do. Workshop™

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Description

Marketing and Sales for Time-Strapped, Cash-Strapped Small Business Owners and Independent Consultants.

A vast majority of those responsible for marketing & sales in small Market Research agencies are not marketing & sales professionals. And they did not get into Market Research to be in marketing & sales. Most are researchers who, by virtue of their position, simply don’t have a choice. Most don’t want to do it, don’t like to do it and, often, don’t really understand how to do it. It’s for those MR professionals that we developed this workshop.


Summary:

The Think. Plan. Do. Workshop™ is an online workshop designed to teach participants a step-by-step system for marketing & sales:

  1. (Think) Setting the strategic direction for their firm

  2. (Plan) Putting together a functional and usable marketing & sales plan

  3. (Do) Implementing marketing & sales tactics; then smartly measuring the results of those efforts

WARNING: This program requires real work and commitment… just showing up isn’t enough.


Who should attend?

The Think. Plan. Do. Workshop™ was designed specifically for:

  • The owners of small Market Research agencies

  • Independent research consultants

  • Senior executives and managers of mid-sized firms

… with the responsibility for growing revenue at their firms and the authority to make it happen.


How it Works:

Step 1: You’ll log in on three consecutive Fridays for a 1-1½ hour online lesson.

Step 2: After each lesson, you’ll have a week to complete your “homework.”

Step 3: After three lessons and three rounds of homework, you will have created a complete, customized marketing & sales program that you can put to use right away. And just in time for 2019.

Should you have any questions along the way, just email the presenter for a quick response.


Benefits of Attending:

  • It’s 100% online, meaning no travel, no lodging & meals and no lost time on the road.

  • You receive a comprehensive marketing & sales workbook… a valuable resource to help you create and manage your marketing & sales program.

  • Because this program had been developed specifically for small firms and independent consultants and because of their constraints (time, money, know-how), the lessons taught in this workshop are:

    • Easy to learn and understand

    • Quick to implement

    • Done with little or no cost

  • No theories here. Everything you’ll learn is proven in the real world. You’ll walk away from the workshop with a complete marketing & sales program… and with a repeatable process that you can use for years to come.

When is the Workshop?

The Think. Plan. Do. Workshop™ takes place on three consecutive Fridays this Fall:

  • October 5

  • October 12

  • October 19

All lessons kick-off at 1:00pm ET / 10:00am PT.


Add-on - Going to Market: Program Review and Launch Support

Once you've completed the Workshop and have your written marketing & sales program, let Steve Henke help you get ready for launch.

First, Steve will do a thorough review of your program and provide back his recommendations for getting the most out of it. Are your strategies on target? Have you selected the best tactics to support the strategies? Are management systems in place? Is anything missing? And so on.

He will then schedule a 1-hour coaching call with you, where you will walk through your final plan to help you prepare for implementation.

Achieve maximum impact from your marketing & sales... sign up for our Program Review and Launch Support (additional fees apply).




Harpeth Marketing

The Workshop Leader:

Steve Henke, Founder & President of Harpeth Marketing

Steve is a highly-regarded trainer and speaker in our industry, having presented on marketing & sales topics at numerous events hosted by Greenbook, the Insights Association (and CASRO & MRA before that), Quirk’s and QRCA. He is also the most prolific writer about marketing & sales in our industry, having authored over 300 articles and a dozen eBooks.

Before founding Harpeth Marketing in 2012, Steve was President of 20|20 Research in Nashville, TN for six years.


Harpeth Marketing website: http://www.harpethmarketing.com/

Steve’s LinkedIn profile: https://www.linkedin.com/in/harpethmarketing/


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GreenBook

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Refunds up to 30 days before event

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