$0 – $125

Think Outside the Bowl Business Strategy Conference

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Location

Location

Durham Arts Council

120 Morris Street

Durham, NC 27701

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Ready to Think Outside the Bowl?

Are you ready to compete and stand out in a crowded marketplace? Think Outside The Bowl is a full-day event at the Durham Arts Council on Thursday, August 23rd. Hear from Stan Phelps, David Rendall, Tiffany Dodson, Evan Carroll and Graeme Newell on how to leverage CX, Differentiation, Technology, and Purpose to win the hearts and minds of your customers.

In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do.

More than any other factor, your brand’s customer experience will determine whether you thrive and profit or struggle and fade. There is a strong business case for winning the hearts of customers, especially when it leads to increased retention and referrals. According to Gartner, a 5% increase in retention can boost profits by 25% to 125%.


Two Ticket Options

You can choose to attend just the morning keynotes (9:30 - Noon) or sign up for a full-day, which includes in-depth workshops during the afternoon. Following the morning keynotes, workshop guests can choose from one of two in-depth sessions with the Goldfish authors.


Agenda

8:30 - 9:30 Check-in / Networking / Continental Breakfast

9:30 - 9:40 Opening

9:40- 10:00 Yellow Goldfish - Stan Phelps on Happiness

10:00 - 10:20 Purple Goldfish - Tiffany Dodson on Customer Experience

10:20 - 10:40 Blue Goldfish - Evan Carroll on Technology, Data, and Analytics

10:40 - 11:00 Panel Discussion Preview - Gray Goldfish, Platinum Goldfish, Silver Goldfish, Green Goldfish - Brian Doyle, Travis Carson, Stephanie Scotti, Lauren McGhee

11:00 - 11:20 Red Goldfish - Graeme Newell on Purpose

11:20 - 11:40 Pink Goldfish - David Rendall on Differentiation

11:40 - Noon Q & A, Door Prize, and Close

Noon - 12:30 Networking

12:30 - 1:30 Lunch for Workshop Guests

1:30 - 3:15 In-Depth Workshop A

3:45 - 4:30 In-Depth Workshop B

4:30 - 5:30 Happy Hour


Who Is Think Outside the Bowl For?

This conference is geared for participants who want to create new customer experiences that customers notice, remember, and share. It is designed for both B2B and B2C, for individuals with the authority to initiate change across their organization and for those responsible for realizing results. Participants will learn from best-in-class examples focusing on customer experience, differentiation, technology, and purpose. Everyone will leave with actionable strategies to improve their business.


Goldfish Book included

Each attendee will receive for free a copy of either Purple Goldfish, Blue Goldfish, Pink Goldfish or Red Goldfish.


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Date and Time

Location

Durham Arts Council

120 Morris Street

Durham, NC 27701

View Map

Refund Policy

Refunds up to 7 days before event

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