Think Beyond Content Marketing Workshop is organised to help people who want to succeed in marketing and business. In this workshop you will learn how to dominate your industry with content marketing. This event is focused on individuals who are motivated to grow.
Think Beyond Workshops focus on how brands can build brand equity. While Facebook, Twitter, Snapchat and Periscope are the platforms, the most important element to focus on is people, simply because platforms change, but people remain the same.
There is no doubt that content is king. Content marketing is a buzz word that is used by everybody, but what does content marketing mean? Does it mean posting pictures on Facebook and tweeting about how great a product or service is? Well, in today’s world, people are sick and tired of the same old marketing messages. Companies around the globe invest millions in creating engaging content. People want to be inspired and educated, the expectations of the consumer have changed dramatically and our attention span has decreased.
In this workshop we will cover topics like how to create engaging branded content, how to promote content, content strategy and the types of content you can create. Different brands have different needs and therefore different types of content need to be created for different brands.
After the workshop you will be able to differentiate yourself and dominate in the market. We promise you will view marketing and business from a whole new perspective.
Below is a detailed schedule for the 29th September (Thursday) at the Hilton Park Nicosia:
09:00-10:00 What is Content Marketing & Different Types of Content
10:00-11:00 How To Increase Sales With Content Marketing
11:00-11:15 Coffee Break & Snapchat Break
11:15-13:00 How to Create Engaging Content / Development of an Editorial Calendar (production)
13:00-14:00 Lunch Break and Tweeting / Pictures with Photographer
14:00-15:00 Publishing Content and How To Promote Your Content
15:00-15:30 Case Studies
15:30-16:00 Interactive Session
16:00-17:00 Content Ideas From Attendees
17:00-18:00 Q&A / Pictures with Photographer