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The winning strategy for consumer products: Case studies & lessons learned

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The Family

25 rue du Petit Musc

75004 Paris

France

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The eternal investor question: "So how do you plan to make money?"

For years, B2C founders in France and across Europe have been told by investors to focus on monetization early on, rather than an aggressive growth strategy.
The result? Even today in 2018, there’s no “global winner” in the consumer space coming out of France - something that we hope will change in the coming years.

Becoming break-even fast is nice, but you won't build a global business this way. The winning strategy is a clear focus on engagement, combined with either virality or monetization.

To talk about this, we've invited 2 former King guys on stage:

  • Lars Jörnow, Partner at EQT Ventures and formerly an exec at King for 6 years (product, mobile & growth)

  • Angus Lovitt, growth marketing expert and former VP Performance Marketing at King

Join us on Tuesday October 23rd for a discussion on the 2 paths to building a global consumer tech company and concrete examples of how each one works:

  1. Focus on engagement and virality (the SnapChat / WhatsApp / Uber model)

  2. Focus on engagement and cohort view on monetisation combined with ROI focused performance marketing (the mobile gaming model)

Talks will be followed by drinks & chitchat.

See you there!

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The Family

25 rue du Petit Musc

75004 Paris

France

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