$15 – $35

The Why, What and How of Account Based Marketing - Joint AMA Phoenix and A...

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Fleming’s Prime Steakhouse & Wine Bar

6333 North Scottsdale Road

Scottsdale, AZ 85250

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The Why, What and How of Account Based Marketing

JOINT AMA PHOENIX AND ANA PHOENIX EVENT!

Speakers:

Jon Miller, CEO & Co-Founder Engagio
One of the leading marketing technology executives in the US, and the co-founder of Marketo.

John M. Coe, President B2BMarketing, LLC
One of the best known lead generation experts who’s led B2B demand generation for firms such as IBM, Rapp-Collins Worldwide and Protocol B2B.

You’ve Heard About ABM – Now Learn How to Do It!
Do you want to sell and grow large accounts? If so, this fast paced 2-hour seminar will explore:

  • Why you should adopt this marketing strategy
  • What a successful implementation looks like
  • How to actually do it and get results!

Now that’s a big promise, but our two expert speakers guarantee to deliver on this promise.

You also learn:

  • The 5 drivers behind ABM and why they sell upper management
  • A dive into the 3 critical steps needed for success
  1. What accounts to select
  2. How to create engagement
  3. When and what to measure
  • Where to find the best data from among all the data sources
  • A quick review of the technologies that support ABM

All attendees will also walk away with a recently written report on ABM by John M. Coe plus a chance to win one of three 175-page books The Clear & Complete Guide to Account Based Marketing just published by Engagio.


EVENT DATE: THURSDAY - February 28, 2019

3:00pm - 5:00pm

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Date and Time

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Fleming’s Prime Steakhouse & Wine Bar

6333 North Scottsdale Road

Scottsdale, AZ 85250

View Map

Refund Policy

No Refunds

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