The Virtual Reputation Strategy Summit

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Industry’s ONLY Virtual Reputation Strategy Summit

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“Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise)" - Bernard Kelvin Clive

In just a few short months, the COVID-19 pandemic brought the world to a standstill, and changed the way businesses collaborate with, market to, and transact with customers as we adapt to the new normal.

Pre-pandemic there was already alot of pressure on companies to be more authentic and transparent in our age of the 24/7 news cycle, real-time social media channels and online reviews. Now, the stakes are higher than ever, with companies and brands are under more scrutiny from the media and the general public than ever.

Recently we’ve seen examples of various airlines, travel agencies, and insurance providers come under intense public criticism for their handling of the COVID-19 crisis. For many companies, their reputation will depend on or be greatly affected by how they engaged with and communicated with customers, partners & employees during this crisis.

Your company reputation is everything. If your business has for whatever reason damaged your brand during the coronavirus outbreak, it will be significantly harder and perhaps even fatal to rebuild in the future. But, if your business improves your brand and reputation during this time, then it stands to reason your customers, partners, and employees will likely be loyal and be the first ones to help you rebuild.

This cross industry event will focus on best practice and lessons learned in effectively responding to unplanned events like COVID-19, so you and your company can be prepared for future crises. Hear how other companies successfully adapted & pivoted, growing their reputation in the process. Learn how other companies effectively responded and mitigate a reputational threat as a result of the COVID-19 pandemic. Find out how the balance between meeting your business operating demands and meeting the needs of your customers, employees, and partners.

Our new virtual Summit called ‘The Virtual Reputation Strategy Summit’ is a virtual spin-off from our in-person ‘Reputation Strategy Summit’ held earlier this year in New York just before the COVID-19 outbreak. Now with current world events as they are we feel this event is more important to companies than ever to aid them as the recovery and rebuilding process takes place.

Virtual participants will come away equipped with strategies to pre-empt, plan for and manage crises like COVID-19 to better protect your business, customers and employees in the future

Any questions? Email us at info@curtiscoulter.com

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