The Value Ingredient
Tuesday, September 10, 2013 from 11:30 AM to 1:00 PM (EDT)
What differentiates you in the marketplace? What value does your business bring?
Come join us for an interactive discussion and workshop with Don Gray, Founder and President of Sales Engineering Group where he will show you how to identify the value you can generate from your products, solutions, and services. This workshop will help you to identify for your prospective customers the real results that you produce on their behalf through your offerings. This reusable process will help you market your differentiation and improve your competitive position. You will leave the workshop with an understanding of the process and a set of tools that they can use to more effectively define their value message.
- Understand the requirements for developing your value message
- Understand how to define the results you produce for your customers
- A process and worksheets to develop and promote your value message
Box Lunch Request (optional)
All attendees have the option of purchasing a box lunch for a $9 fee. The lunch includes a whole sandwich (turkey, ham, chicken, or roast beef), chips, a cookie, and a beverage.
**vegetarian options available upon request.
You are more than welcome to bring your own lunch to the session as well!
- Checks can be made out to the Dayton Development Coalition
- Credit Cards will be taken up until Friday, Sept. 6th; NO CREDIT CARDS AT THE DOOR
- Cash & Checks ONLY the day of the event
Don has enjoyed a twenty-five plus year career in sales, marketing, international management, and sales development. His sales and sales management experience includes selling and managing a variety of software solutions including systems software, applications, data base products, and data warehousing solutions.
In 2001, Don started Sales Engineering Group to help people in the B2B arena improve sales volumes and sales predictability by applying engineering principles to sales process, sales forecasting, and value communication. He has shown a wide range of clients in both domestic and international markets how to apply customer-focused sales process, accountability, and creativity to improve customer acquisition and retention and to reduce churn to enhance revenue growth.