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The Ultimate Digital Marketing How-To Guide for Startups

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Location

Galvanize - Boardroom

44 Tehama Street

San Francisco, CA 94105

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Description

The Ultimate Digital Marketing How-To Guide for StartupsAbout this workshop:

Learn about the Foundations of Digital Marketing and How to Grow Your Startup Brand

You’ll Learn:

  • The Basics of Startup Brand Marketing such as Growth hacking, Conversion rate optimization, Customer feedback loops, Fine-tuning your messaging, etc.

  • The Fundamentals of Paid-Owned-Earned marketing and various media/distribution channels

  • Bonus! Getting your first 1K customers

Target Audience

  • Tech founders who want to elevate their brand communications

  • Marketing managers who want to leverage digital channels

Workshop Schedule:

  • Introduction (10m)

  • Paid Media (15m)

  • Owned Media (15m)

  • Earned Media (15m)

  • Final Takeaways, Summary and Conclusion (10m)

Meet Your Instructor:

Joanna is a business strategist, proud tech and brand geek and has spent the majority of her career in digital - with an emphasis on innovation, social media and mobile strategy. She has worked with multinational clients such as Unilever, Coca-Cola and Visa. Currently marketing director at a digital health startup, she is responsible for branding, market research/ consumer insights, product marketing and advertising/ media/ communications strategy. As the former Director of Digital at Kantar, she worked across all digital initiatives including WPP Data Alliance and Corporate Development/ Strategic Partnerships, where she focused on exploring new technologies in the social/ mobile space and integrating those platforms and data into existing operating companies, product, service and solutions.

Prior to agency life, she worked in management consulting and has translated that business acumen, problem-solving, client service background into a successful marketing strategy career. Joanna attended University of California, Berkeley where she double majored in Mass Communications and Business Administration. She also has a MBA degree from the Tuck School of Business at Dartmouth.

Date and Time

Location

Galvanize - Boardroom

44 Tehama Street

San Francisco, CA 94105

View Map

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