Suitable for: All EAP Professionals including Account Managers, EAP Counselors, CEAPs, and anyone working in EAPs who need to understand their clients better.

In business we are told to “understand your customer”; for the EAP Professional this means you need to understand the main purchasers and managers of EAPs, that is Human Resource (HR) Professionals. However, many EAP professionals have only a limited understanding of the philosophies and strategies of HRM. In this Webinar, you will learn about the essentials of modern HRM and the relationship with Employee Assistance.

Learning Objectives:

At the end of this Webinar, you will be able to:

• Understand the history, thinking, and main approaches of HRM

• Describe the 'hard' and 'soft' approaches to HRM and the impact on EAPs

• Recognize the customer’s views on EAPs and how to better engage

Webinar Content: This is an interactive online webinar that will allow the participants to engage with this important area. Topics covered include:

1. Introduction to Human Resource Management (HRM)

2. Hard and Soft HRM and why do EAP Professionals need to know the difference?

3. Key areas of concern for HRM in the modern workplace

4. What HR want from EAPs – understanding your client

About the Presenter: Tony Buon, CEAP is a Psychologist, Educator, and best-selling author. He was previously an owner/director of one of the leading global EAP providers and he has taught HRM in several leading universities up to MSc and MBA levels. He has over 30-years’ experience in the field and has worked with many of the world’s largest organizations. He helped develop EAPs in numerous countries and has conducted research and published extensively in EAPs, HRM and Communication. Tony was formally the International Commissioner for the EACC and has trained over 3000 EAP Professionals worldwide. He would love to see you join this Webinar.