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The Transparency & Control Imperative of Site & App Owners (a DAA Webinar)

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Thank you for your registration for this invitation-only Webinar on the Zoom platform. DAA will send you login instructions 24 hours ahead of the April 5 event, plus a reminder email one hour in advance. The Webinar will begin promptly at 2:30 pm ET/11:30 am PT.

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Sales Have Ended

Registrations are closed
Thank you for your registration for this invitation-only Webinar on the Zoom platform. DAA will send you login instructions 24 hours ahead of the April 5 event, plus a reminder email one hour in advance. The Webinar will begin promptly at 2:30 pm ET/11:30 am PT.
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If you are involved with managing a site or running an app where interest-based advertising (IBA) is present—or where any data collection for IBA takes place—the DAA’s webinar this Thursday (April 5, 2018) is designed for you, especially. This includes brands and publishers – both business-to-business and consumer – as well as agencies and ad tech companies with their own apps and sites, or which design and support the sites and apps of others.

2018 is the year of brand safety, transparency and privacy protection! Publishers and brands -- and their ad partners -- are vital in communicating with their own site visitors and app users about responsible data collection in support of advertising and relevant content, vital revenue streams, industry self-regulation initiatives, customer conveniences, and innovations that create value with users. Recognizing and honoring consumer privacy and preferences are part of brand safety, and publishers must continue to be strong advocates for such business activity in the interest-based advertising ecosystem. Learn what’s new and crucial in 2018 for brands and publishers, and their site & app ad partners, in self-regulation, and corresponding roles and responsibilities, to bolster consumer trust and confidence.

Speakers:

  • Genie Barton
    Vice President & Director, Online Interest-Based Advertising Accountability Program and Mobile
    Marketing Initiatives, Advertising Self-Regulatory Council (ASRC)
    Council of Better Business Bureaus (CBBB)
    and President
    BBB Institute for Marketplace Trust
  • Lou Mastria, CIPP, CISSP
    Executive Director
    Digital Advertising Alliance (DAA)
  • Michael A. Signorelli
    Counsel
    Digital Advertising Alliance (DAA)
    and Partner,
    Venable LLP

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