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THE T A K E O V E R | Beauty Supply Pop Up

Yvonne Jewnell New York

Sunday, September 17, 2017 from 12:00 PM to 7:00 PM (EDT)

THE T A K E O V E R | Beauty Supply Pop Up

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The Takeover Beauty Supply Pop Up Shop Sep 17, 2017 Free  

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Event Details

The TAKEOVER: Beauty Supply Pop Up Tour 
kicking off SEPTEMBER 17th in HARLEM NYC

The TAKEOVER Beauty Supply Pop Up Tour will will provide beauty supplies for Women of Color. It will feature beauty supply brands that cater to the needs of women of color and create a platform for developing beauty businesses. In addition to selling beauty supplies The Takeover will provide hair, makeup and nail stations for guest to receive services right on the spot as well as product demonstrations. 

What: The TAKEOVER Beauty Supply Pop Up Tour
When: Sunday, September 17th 2017
Where: Image Nation 2031 Adam CLayton Powell Jr Blvd
Time: Doors open at 12Noon

Of course you are invited, so come through , show some love and we will see you there!!!!!


In 1905 Madame Cj Walker revolutionized the hair care industry by creating, selling and manufacturing products specifically geared toward Black women.  1910 she created the Madame Cj Walker Manufacturing Company, employing over 3000 women.  Since that time women of color have both created their own beauty supplies and operated their own beauty salons.  However, we left vacant the distribution of beauty supplies for Women of Color.  Although we are the largest consumers of Beauty Supplies We-Do–Not-Sell Beauty Supplies.  According to a Huffington Post Article in 2104 the black hair industry is potentially a 500 billion dollar business. We are consumers but we are not producers and distributors.

On September 17th 2017 that is all about to change.  It’s time for a TAKEOVER!  Harlem Fashion Week in partnership with E.M.E.R.G.E  Natural Beauty Industry Alliance  have joined forces to create a beauty supply pop up tour! Coming to your neighborhood these women of color are going to sell the beauty supplies that you use everyday and together they are going to TAKEOVER the beauty supply industry.

Have questions about THE T A K E O V E R | Beauty Supply Pop Up? Contact Yvonne Jewnell New York

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When & Where

ImageNation's Raw Space
2031 Adam Clayton Powell Junior Boulevard
New York, NY 10027

Sunday, September 17, 2017 from 12:00 PM to 7:00 PM (EDT)

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Yvonne Jewnell New York

The creators of Harlem Fashion Week is the dynamic mother-daughter team of Tandra Birkett and Yvonne Jewnell, owners of the fashion design company Yvonne Jewnell New York LLC. Yvonne Jewnell New York is an award winning women’s wear company that creates clothing that promotes women empowerment and celebrates culture from across the globe. YJNY create garments with an ethnically inspired message of overcoming obstacles and revitalizing strength.  

Yvonne was educated at Parson The New School and Tandra was educated at Columbia University and combined they used their talent, skill an education to create one of the most innovative, emerging fashion houses.  Established in 2010 Yvonne Jewnell New York has produced an annual fashion show and fashion events, showcasing emerging designers and young entrepreneurs; including a Holiday pop up shop at Aldo’s in Rockefeller Center in New York City and the Black Couture Fashion Charity Event which showcased 10 designers, had 500 guest in attendance and raised over $10,000 for the Dream Scholarship fund.  YJNY has also participated in Fashion Week productions all around the world from locations such as London, the Caribbean, Atlanta, D.C. and New York. Yvonne received the award for the best emerging designer at the 2014 Caribbean Fashion Week and as a transformational leader Tandra has received the volunteer service award for her work in the community from the office of the President of the United States.  

With deep family roots in Harlem, Yvonne and Tandra have always been apart of the Harlem community.  Both Tandra and Yvonne attended elementary school in Harlem. Yvonne is an alumnus of Figure Skating in Harlem, Harlem School of the Arts, Columbia University Design Engineering program and Uptown Dance Academy.  As a community leader, educator and motivational speaker Tandra has organized several events in the Harlem Community. Tandra has facilitated single mothers workshops at the Oberia Dempsey Center, produced annual awards breakfast honoring women in the Harlem community at the Bonner Center and hosted a charity bazaar just to name a few events. In essence Harlem is home.

As a company, Yvonne Jewnell New York LLC  are members of Harlem Arts Alliance and  Harlem Chamber of Commerce. They have participated in the Annual Harlem Week Festival, hosted a Pop-Up Shop at the Black River Studio, produced fashion shows at the Hip Hop Cultural Center and the ImageNation Raw Space and  hosted their video release party and VIP reception at the Aloft Hotel. 

The Black Couture Fashion Charity Event produced by Yvonne Jewnell New York awarded several honorable leaders in the Harlem community such as Princess Jenkins, owner of the Brownstone, Sharon Cohen, founder of Figure Skating in Harlem, Greta Wallace, creator of Simply Greta, Brenda Braxton owner of BBraxton Salon, Robin Williams owner of Uptown Dance Academy and Harlem School of the Arts.

It is only natural that they would produce Harlem Fashion Week to celebrate the rich cultural heritage of Harlem.

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THE T A K E O V E R | Beauty Supply Pop Up
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