The Switch Workshop
Tuesday, January 29, 2013 from 9:00 AM to 5:00 PM (PST)
San Francisco, CA
Note: Workshops typically sell out in under 5 days, so if you're interested, register now.
Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.
It’s in these switching moments that the deepest customer insights can be found.
On the 29th of January, a select group of 24 people will attend a unique, hands-on, full-day workshop to learn about “The Switch”.
Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.
The workshop will be at the W Hotel in San Francisco. The cost to attend is $1000. The workshop will be led by The Re-Wired Group, and sponsored by Precision Nutrition.
Jason Fried from 37signals will be joining us via Skype to talk about how the concept of switching has influenced him.
You’ll participate in live customer interviews.
You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
And you’ll be able to put everything you learned to immediate use.
There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided one week before the workshop.
Spots are limited. Only 24 people will be able to attend and participate.
Register today and we'll see you on January 29th.