The Switch Workshop at Basecamp in Chicago

Note: These workshops sell out quickly, so if you're interested, register now.

Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.

It’s in these switching moments that the deepest customer insights can be found.

On the 24th of April, a select group of 32 people will attend a unique, hands-on, full-day workshop to learn about “The Switch”.

Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.

The workshop will be at the Basecamp Headquarters in Chicago. The workshop will be led by Jason Fried, Bob Moesta and Chris Spiek.

Jason Fried is the co-founder and president of Basecamp, a Chicago-based company that builds web-based productivity tools that, in his words, "do less than the competition -- intentionally." Bob and Chris are the owner of The Rewired Group and have taught their Jobs to be Done workshops in 3 countries to hundreds of entrepreneurs, product managers, developers and designers.

Here's an overview:

• You’ll participate in live customer interviews.
• You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
• You'll gain a fundamental education on Jobs-to-be-Done from the creators.
• You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
• You’ll be able to put everything you learned to immediate use.

Spots are limited. Only 32 people will be able to attend and participate.

Register today and we'll see you on April 24th.

These workshops tend to sell out very quickly, early registration is encouraged.