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The State of MarTech - Artificial Intelligence VS. The Human Touch


Tuesday, November 1, 2016 from 4:30 PM to 7:30 PM (EDT)

The State of MarTech - Artificial Intelligence VS. The...

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4:30 pm - Registration opens
4:30 - 5:15 - Cocktails and hor d'oeuvres
5:15 - 5:20 - Opening Remarks by Dr. Sara Diamond
5:20 - 6:00 - Discussion w/ Guest Panelist, Michael Poyser, Sandy Kedey and Paul Allamby moderated by Cory Rosenfield
6:00 - 6:15 - Audience Q&A for panelists
6:15 - 6:20 - Special Announcement from Qoints: 2 NEW CPG Vertical Indexes
6:20 - 7:30 - Networking w/ cocktails & MarTech start-up demonstration booths



 Digital marketing is evolving quickly and changing the way brands and agencies work. One of the biggest evolutions in the industry is the integration of new and innovative marketing technologies (MarTech) - and the speed at which they are changing the digital landscape. Brands and agencies have begun to rely more on MarTech to help them navigate the digital marketing space, measure ROI and become more efficient with their often-shrinking marketing budgets.

The question now is, how far can MarTech go? Will it eventually be able to completely take over ALL functions of traditional, human marketers? Will Artificial Intelligence (AI) be able to make all the decisions, and effectively run a marketing campaign without human intervention?

To kick-off the Qoints'Thought Leadership Event Series in partnership with OCAD University's Imagination Catalyst, Qoints is thrilled to invite you to the The OCAD Sharp Centre for Design (Pencil Building - Great Hall) where we will be joined for a panel discussion (or debate, depending on points of view) by some of the most prominent and intelligent minds in the Canadian marketing game. They will share their thoughts on what the future of marketing looks like, and what role MarTech will play. They are as follows:

Michael Poyser

Michael is the North American Head of Analytics for Aimia, based in Toronto. His responsibilities encompass reporting & analytics for their portfolio of consumer brand clients for businesses they operate across North America. He is a senior leader at Aeroplan, Canada’s premier coalition loyalty program, is owned by Aimia, a data-driven marketing and loyalty analytics company. Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, CPG/FMCG and travel sectors. Additionally, Michael's plays an integral role at Aimia for their consumer purchase behavior & market insights products. Artificial intelligence is not only a subject matter of interest for Michael but plays a key role in his day-to-day responsibilities at Aimia.

Before jumping across the pond, Michael was the Regional Analytics Director for Aimia in the United Kindom, where he was more focused on Nectar, the United Kingdom’s leading coalition loyalty program which is owned by Aimia. Prior to joining Aimia, Michael spent a number of year at Dunnhumby, as the Director of Shopper Experience.


Sandy Kedey

Chair of the Advertising Program at OCAD University, tenured Associate Professor in the Faculty of Design, and with over 25 years of experience in both Industry and Academia. During Sandy’s 25 years of advertising experience in Tier One international agencies, she has received countless advertising awards in Canadian and International markets for integrated creative campaigns and innovation.

She is a speaker at both academic and industry conferences, has been published in both academic and industry publications, and is conducting on-going research in the field of design education and consumer behaviour, with interest Inclusive Design, Design for Health and care for the aged, specifically Alzheimer’s.

View Sandy's full biography here.

Paul Allamby

As an experience and inventive marketer with a passion for helping brands connect with customers, Paul has led the successful launch of new brands and businesses (both on the client and the agency-side) and has  created new recurring revenue streams for existing businesses. He is the Chief Marketing Officer Mirum, a global digital agency part of the J. Walter Thompson Company and WPP Networt. With 46 offices in 20 different countries, their priciples are rooted in innovation, design, data, marketing and technology to drive business transformation in a world of constantly evolving behanviors and expectations.

Prior to joining Mirum, Paul provided marketing consulting to major consumer facing brands such as CIBC, TD Bank and Telus. During this time, Paul was a consultant for NPI, a marketing stategy consulting firm servicing Fortune 500 clients. Previously, he was the EVP, Client Communication at Havas Worldwide where he was responsible for supporting client communications, strategic development and new business development in Canada. Paul played an instrumental role working with brands such as Fairmont Hotels, Mobilicity, Kroger, Canadian Tire, JP Morgan Chase, Sears, Shoppers Drug Mart, Aimia, CIBC and many others. Early on in his career, Paul held multiple VP-level positions for Rogers Communications, most notably EVP, Sales and Marketing for the Toronto Blue Jays.

Moderated by Qoints CEO and Co-founder, Cory Rosenfield

Having worked with brands like Crayola, Energizer, Ford, Nestle, Walmart and Kinder, Cory is fundamentally changing the way marketers approach their digital campaigns. CEO at Qoints, Cory's multiple award-winning and globally recognized startup has won the N100 2015, was a winner of Buffalo's $5M 43North competition and has earned a host of accolades and awards along the way for his efforts -- along with Co-Founder Harris Maxwell -- to advance the world of digital marketing intelligence.

Before Qoints, Cory ran InfiniteSM, a digital marketing agency with a proprietary platform for distributing social promotions. He was nominated for the Ernst & Young Entrepreneur of the Year Award (2012), won the CIBC Innovation Award (2014) and recently was named one of the Top 20 Under 40 Innovative Jews in Toronto. Cory is a thought leader in the MarTech and Start-up space as a speaker and lecturer as well as having provided innovation and start-up commercialization consulting for Acosta Mosaic Group. He is currently involved with the Southcore Innovation Hub and a member of the Toronto Youth Entrepreneur Advisory Body.


Special Guest introductory address by Dr. Sara Diamond, OCAD University President

We are honoured to have Dr. Sara Diamond share opening remarks. She will discuss the impact Qoints & OCAD are having on Advertising & Information Design, and more specifically the marketing landscape in Canada.

Dr. Sara Diamond is the President of OCAD University, Canada's university of the imagination. She holds a PhD in Computing, Information Technology and Engineering from the University of East London, a Master's in Digital Media theory from the University of the Arts London and an Honour's Bachelor of Arts in History and Communications from Simon Fraser University. She is an appointee of the Order of Ontario and the Royal Canadian Society of Artists, and a recipient of the Queen's Diamond Jubilee Medal and the Digital Pioneer Award from the GRAND Networks of Centres of Excellence. She is also a Senior Fellow at Massey College, University of Toronto. In 2014, Toronto Life described her as one of "Toronto's 50 Most Influencial People."



Sharp Centre for Design - OCAD Pencil Building, Grand HallCocktails and hor d'oeuvres to be served during networking before the discussion. More cocktails and networking will follow for those that wish to continue the discussion (or debate). Bring your business cards to take advantage of the networking time!

We are also lucky to be joined by some of the most prominent up-and-coming MarTech start-ups in the world, who ALL call Toronto their home. You can expect company displays, product demos and team members who are eager to chat!


#paid is the world's leading influencer marketing platform for authentic brand collaborations. Top brands like Anheuser-Busch, PepsiCo, and Chevrolet trust our proprietary matching algorithm and dedicated team to find the right influencers, deliver engaging authentic content, and measure ROI.


5crowd operates a curated network of freelance professionals in over 150 cities through our own digital platform to help enterprise marketing teams bring their strategy to life, faster and for less.


The Sampler Exchange helps brands build effective sampling programs by delivering physical product samples to digitally-targeted consumers within our Audience Network.





Qoints will be announcing the launch of 2 NEW CPG/FMCG vertical indexes!!!

Qoints launched benchmarks for the Food & Beverage category during 2016 in partnership with the Brand Activation Association - these benchmarks include popular shopper marketing tactics such as contests, coupons and personalized content on mainstream social media channels across Canada and the USA. Qoints will be expanding the index with 2 NEW categories in the Winter of 2017... we will officially announce the verticals and corresponding launch dates at the event.




What: Qoints Special Event Series - The State of MarTech - Artificial Intelligence VS. The Human Touch

Who: Michael Poyser, Sandy Kedey, Michael Allamby and Special Guest, Hosted by Cory Rosenfield of Qoints and OCAD U's Imagination Catalyst

When: November 1, 2016 from 4:30pm - 7:30pm

Where: OCAD University - Sharp Centre for Design, 100 McCaul Street (Pencil Building - Great Hall)

How: Scroll up and click the green "Register" button

Cost: FREE (space is very limited at this intitate venue so please reserve your spot as soon as possible)




To all our friends for the support - this event wouldn't happen without any of the following partners: OCAD University, Imagination Catalyst, Sampler, 5Crowd, #Paid, Brand Activation Association, IBM, INcubes, 43North, N100, CFC Media Lab & Ideaboost, MaRS, NEXT Canada, OCE and more! 

Beer provided by Side Launch Brewing Company & The Pilot Toronto.

And a special thank you to Osama Ahmed for helping curate the questions being asked to the panelists. In the spirit of neutrality, one of Qoints core values, we invited a third-party to help out... Osama holds a Master of Science in Marketing and has a wealth of experience providing Marketing Automation and Sales Operational Alignment consulting to companies such as Honda, Oracle, Fujitsu and Nextopia. We're lucky to have someone with such a practical, hands-on understanding of marketing automation and artificial intelligence help guide the discussion.

Please note because of the exclusive nature of this event, the fact that it is FREE and considering the Eventbrite page is publicly available, we reserve the right to refuse any ticket registrations.


Have questions about The State of MarTech - Artificial Intelligence VS. The Human Touch? Contact Qoints

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When & Where

OCAD University: The Sharp Centre for Design (Pencil Building - Great Hall)
100 McCaul Street
Toronto, ON M5T 1W1

Tuesday, November 1, 2016 from 4:30 PM to 7:30 PM (EDT)

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Qoints is a software platform and data marketplace that leverages industry benchmarks to improve digital marketing results. Access to this data allows brand marketers to compare their results against the rest of their market category or industry, which is highly beneficial for effectively planning, executing and measuring digital campaigns. Today, less than 25% of brand marketers use data to justify decisions around tactics and budgeting for digital promotions. By taking a democratized approach to performance benchmarking and data warehousing, Qoints provides a clean and user-friendly data-driven solution that for the first time empowers digital marketers with the competitive intelligence they need to create the most effective promotions for their target audiences

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