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The Startup Hustle: Finding Customers

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Cal State Fullerton - Irvine Campus

1 Banting

CSUF Startup Incubator

Irvine, CA 92618

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Event description

Description

Having the best ideas, team, investors, and everything else that people associate with successful startups is great but in order to be successful startups need customers. If you don't have any customers, you don't have a business.

In this talk, Michael Sawitz will be frank with all attendees. He will draw on the many lessons he has learned as a very successful franchisor and entrepreneur to give you a solid foundational understanding of what customer development actually means and how you should go about doing it.

Topics that will be covered at this talk include:

  • How to talk to potential customers
  • Determining what customers actually want
  • Crafting a product or service that speaks to customers

In addition to the seminar by customer development expert Michael, you will also have time to network with fellow entrepreneurs and professionals (who knows, you may meet your next business partner or customer at this event!) and grab a bite to eat (probably sandwiches or pizza).

About Michael Sawitz

Michael Sawitz is the Founder and CEO of FastStart.studio, a business incubator in Irvine, CA. Additionally, Mr. Sawitz has served as President and Chief Executive Officer of Amailcenter Franchise Corporation, the franchisor of AIM Mail Centers, since its inception in 1985. He sold the brand in August of 2011.

Since July 1979, he has also served as Chief Executive Officer and Director of Michael Sawitz, Inc. which operates a sign center division and an equipment and fixtures division. He has been a featured guest on radio talk shows such as Professional Insights, National Public Radio and California Grand Opening. He has been a frequent speaker at various minority business development centers sponsored by the SBA, numerous Franchise Business Network events and twice as featured presentation at the Technology in Franchising National Conferences, and has been the keynote speaker at the PC Synergy Conference.

Mr. Sawitz has been featured in nationwide publications such as Franchise Update and the Chronicle of Philanthropy. Additionally, he is Entrepreneur in Residence at California State University Fullerton Mihaylo School of Business and Economics. Michael Sawitz has also cofounded and served as the President of the National Alliance of Ship Centers, a non-profit industry association.

About Seminars at the CSUF Startup Incubator

The CSUF Startup Incubator is dedicated to helping enrich the entrepreneurial community through advising and the hosting of seminars with subject matter experts. Our seminars are built to empower attendess with actionable strategies and information that they can use to launch and/or grow their businesses.

Entrepreneurs who are working on launching a concept are encouraged to apply to become a part of the CSUF Startup Incubator. At the CSUF Startup Incubator, entrepreneurs work with our experts over the course of six months to develop and launch an effective startup strategy.

Entrepreneurs who already have a business and are looking for new ways to grow or to address existing issues would be an excellent fit for the CSUF Consulting program. Clients of this program work with a team of students, a mentor, and professor to create a comprehensive strategic plan that will align the business for future success.

Directions and Parking

Parking is available on the Irvine campus for a fee. For more information about parking on the CSUF Irvine campus, please go here: http://www.fullerton.edu/irvine/about/campusmap.php


#CSUF

For more details on CSUF Entrepreneurship:
http://business.fullerton.edu/Center/Entrepreneurship/

For more details on how we help people become entrepreneurs:
http://business.fullerton.edu/Center/Entrepreneurship/Incubator

For more details on how CSUF Consulting can help businesses thrive:
http://business.fullerton.edu/Center/Entrepreneurship/Consulting

Attend one of our events for entrepreneurs or sign up for a free mentoring session:
http://bit.ly/CSUFEntrepreneurEvents

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Date and Time

Location

Cal State Fullerton - Irvine Campus

1 Banting

CSUF Startup Incubator

Irvine, CA 92618

View Map

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