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The SoDA Report Executive Briefing

SoDA - The Digital Society

Tuesday, February 28, 2012 from 3:00 PM to 7:00 PM (EST)

The SoDA Report Executive Briefing

Registration Information

Type End
SoDA Report Executive Briefing and Cocktail Reception Ended Free  

Event Details

Society of Digital Agencies (SoDA) is excited to announce The SoDA Report Executive Briefing and unConference hosted by Citi Commercial Banking Group.

Executive Briefing 3-5pm and Cocktail Reception 5-7pm

The SoDA Report is the only industry-produced outlook not from a single company or agency. It brings an international perspective from a variety of organization sizes and project types. Data and article contributions come from CMOs representing top brands as well as highly respected agencies and elite production studios worldwide.

Comprised of meticulously curated industry intelligence from agencies, CMOs, individuals and consumers, The SoDA Report provides unparalleled (and actionable) insight into industry trends & projections for 2012 and beyond.

The SoDA Report Executive Briefing and unConference will be moderated by Angele Beausoleil, SoDA Report Editor-in-Chief and will also feature unConference discussions around key themes in this year's report. Also highlighted will be key findings from our 2012 Digital Marketing Survey presented by Stefan Tornquist of eConsultancy (Official Research Partner for The SoDA Report).
We encourage your questions and candid discussion around these themes: 
  1. Working in a Permanent Beta State to Drive Innovation:  How are digital marketing executives (on both the agency and brand sides) leading the chart?
  2. Are we Measuring Success Correctly?
  3. Agency Ecosystems: What Clients and Agencies (of all types) are Thinking.  Where are you on the evolutionary ladder?
  4. The Future of Agency Models – Emerging growth strategies for agencies and what those transformations will mean for brands
  5. Service vs. Product: What the rising trend toward productization means for agencies and brands
  6. Dualing Perspectives: How to be a better client and agency partner
  7. Strategy Development: Tools vs. People
  8. Patent Trolls: A Major Threat to Agencies and Clients Alike 

About SoDA: SoDA is an extremely selective association of the world’s most preeminent companies with digital DNA. SoDA’s membership includes 55 leading digital agencies with offices in 24 countries, approximately 2,700 staff and $380MM in total billings.

The Society of Digital Agencies (SoDA) serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy.


Have questions about The SoDA Report Executive Briefing? Contact SoDA - The Digital Society

When & Where

Citi Executive Conference Center
601 Lexington Ave
New York, NY

Tuesday, February 28, 2012 from 3:00 PM to 7:00 PM (EST)

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SoDA - The Digital Society

SoDA is an exclusive, member-based network for digital agency leaders, creative visionaries and technology innovators.

Our programs provide agency executives with access to a powerful, global network for peer collaboration, thought leadership, knowledge capital, leadership cultivation and industry best practices.

Find out more at

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