A$131.62 – A$157.74

The SEO Copywriting Workshop

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Inspire 9

Level 3, 41-43 Stewart Street, Richmond, VIC, 3183

Australia

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Description


You probably know that SEO is one of the biggest digital marketing tactics for boosting your online presence and attracting website traffic.

Still, what many don’t understand is how SEO works with copywriting. With many out-dated tactics still being pushed by agencies and industry blogs, it’s hard to figure out how to get SEO and copywriting to work together for your business website.


Don’t want to outsource your SEO?

Not sure how to separate SEO myth from SEO fact?

Ready to refresh your website copywriting with SEO content that actually sells?

Tired of cookie-cutter courses?


This workshop takes a hands-on, personalised approach to SEO copywriting for small businesses.

At this workshop, you’ll learn best SEO copywriting practices that are current and relevant, and how to apply them to your own website. Over the course of one morning, you’ll learn the industry knowledge and skills to implement your own SEO copywriting, without making the usual rookie mistakes.


"Camilla delivers her workshop in a cool and effortless way to make SEO simple and fun! I loved getting hands-on experience researching keywords and writing copy, which was something I had put off in my own business for a while. In this workshop, I managed to get my head around core SEO principles easily to finally give my business the boost it needs online." - Haley Berryman.



What you will learn:

You won’t just learn what a keyword is or how to do keyword research - we’ll dig deeper into what drives Google’s algorithm, and how it ranks your website. We'll develop a persona for YOUR BUSINESS, and then perform keyword research based on YOUR CUSTOMER'S needs.

You’ll learn what kind of content makes Google love your website, how to write for the machine, and more importantly, write content that connects and converts your audience.

The workshop size is intentionally tight-knit, so that every attendee walks away with the tools to solve their own unique SEO copywriting dilemmas.


We’ll cover:

  • The number one attribute you need to harness the power of language that gets clicks and conversions - EMPATHY

  • How to use empathy to understand what keywords your audience might use when searching for your services/products online

  • Core on-page SEO principles for 2017

  • SEO fiction versus SEO fact

  • How to perform keyword research for your specific niche

  • How keywords work to get your website more traffic

  • How to integrate keywords within your SEO copywriting in a way that’s user-friendly, persuasive and human-centric

  • Why what you say is just as important as what you sell

  • How to use words that attract, connect and convert


What is not covered:


You’ll walk away with:

  • A framework to help you understand what drives your customer

  • A proven methodology for performing accurate keyword research

  • One draft page of website copy, written by you, using the tools and techniques covered in class


Who should attend:

  • Business owners who want to strengthen their online presence and generate online sales

  • Digital marketing enthusiasts who want to learn SEO copywriting

  • Traditional marketers who want to explore the digital dimension of SEO copywriting

  • Bloggers who need to generate new content that their audience will love to read


Upon completing this workshop, you’re invited to come along to The SEO Workshop: Growing Links and Popularity.

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Date and Time

Location

Inspire 9

Level 3, 41-43 Stewart Street, Richmond, VIC, 3183

Australia

View Map

Refund Policy

No Refunds

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