The Secrets of Standing Out in a Crowded Profession

The Secrets of Standing Out in a Crowded Profession

Actions and Detail Panel

Sales Ended

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Clarence M. Mitchell, Jr. Courthouse

100 North Calvert Street

Room 504

Baltimore, MD 21202

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At a time when the competition for clients is stronger than ever, being good at what you do isn’t always good enough. You need to stand out to the right people, in the right way, for the right reasons. Fortunately, you don’t have to fall back on aggressive self-promotion or uncomfortable media campaigns. It’s all about building your own professional legal brand.

When done the right way, the process of building your own professional brand can be easily integrated into your existing routine. Once established, your brand becomes an automatic, unspoken pitch for who you are, what you stand for and why clients should choose you. Drawing on a lifetime spent in the world of advertising for local and international brands, Blakeslee CEO Duane LeVine offers up a concise and actionable way for legal professionals to use traditional and digital tools to build their own professional brand.

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