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The Secret Science of Storytelling

JLABS @ Toronto

Tuesday, June 12, 2018 from 10:30 AM to 1:00 PM (EDT)

The Secret Science of Storytelling

Ticket Information

Ticket Type Sales End Price * Fee Quantity
General Public   more info Jun 11, 2018 CA$15.00 CA$1.90
Media/Press   more info Jun 4, 2018 Free CA$0.00
Volunteer   more info Jun 4, 2018 Free CA$0.00
JLABS Webinar Jun 11, 2018 CA$15.00 CA$1.90
* Prices include GST/HST

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Event Details

Humans have been telling stories for millennia, yet ask a scientist to explain what they do and the answer is often hard to understand. As a consequence, not only does the public know less and less about exciting research projects, but investors, media and patients are also often in the dark. This inability to describe what they do often hinders healthcare startups from raising funds, attracting media attention and connecting with future customers.

But it doesn’t have to be so difficult. All stories follow certain hidden structures, and discovering these structures can help orient executives, scientists and researchers toward shaping their story in a compelling way. In addition, knowing how to properly place your story in context and how to relate it to different audiences will ensure you and your story – whether in the form of an investor presentation, networking talk or recruiting pitch – will be remembered.

Using examples from journalism, big data analytics and the real world, Ryan Flinn, a communications leader at Johnson & Johnson Innovation, will share the lessons he’s learned from nearly two decades as a storyteller, both as a journalist at Bloomberg News and as a media strategist.

Ryan Flinn | Innovation Communication Leader for the Americas read bio »

10:30 AM | Registration Opens, Networking
11:00 AM | Presentation
12:00 PM | Networking Lunch
1:00 PM | Program Close

$15 | General Public

JLABS @ Toronto 
661 University Ave, Suite 1300
Toronto, ON 

Ryan Flinn | Innovation Communication Leader for the Americas
Ryan Flinn is Innovation Integration Communication Leader for the Americas at Johnson & Johnson Innovation. In this role, he taps his former journalistic experience to drive communications strategy and execution for Johnson & Johnson Innovation across the Americas.

Prior to joining Johnson & Johnson Innovation in June 2016, he was a director of earned media for W2O Group in San Francisco, a communications agency, where he helped healthcare clients with a range of needs, including clinical trial news, crisis communications, regulatory interactions and initial public offerings. Before that, Ryan worked at Bloomberg News, where he served as the West Coast biotech reporter, covering drug development, clinical trials, FDA approvals, health care policy, emerging treatment trends, medical conferences and corporate financial developments.

Ryan holds a BA in Classics from the College of the Holy Cross.

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Have questions about The Secret Science of Storytelling? Contact JLABS @ Toronto

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When & Where

JLABS @ Toronto
661 University Ave
Suite 1300
Toronto, ON M5G 1M1

Tuesday, June 12, 2018 from 10:30 AM to 1:00 PM (EDT)

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JLABS @ Toronto

About Johnson & Johnson Innovation, JLABS
Johnson & Johnson Innovation, JLABS (JLABS) is a global network of open innovation ecosystems, enabling and empowering innovators to create and accelerate the delivery of life-saving, life-enhancing health and wellness solutions to patients around the world. JLABS achieves this by providing the optimal environment for emerging companies to catalyze growth and optimize their research and development by opening them to vital industry connections, delivering entrepreneurial programs and providing a capital-efficient, flexible platform where they can transform the scientific discoveries of today into the breakthrough healthcare solutions of tomorrow. At JLABS we value great ideas and are passionate about removing obstacles to success to help innovators unleash the potential of their early scientific discoveries. JLABS is a no-strings-attached model, which means entrepreneurs are free to develop their science while holding on to their intellectual property. JLABS is open to entrepreneurs across a broad healthcare spectrum including pharmaceutical, medical device, consumer and healthtech sectors. The JLABS flagship opened in 2012 in San Diego at Janssen's West Coast Research Center, and since then has grown to ten global locations including the Bay Area, Boston & Lowell, MA, Houston, Toronto, Beerse (Belgium), with New York City, opening in June 2018, and Shanghai in 2019. For more information please visit or follow @JLABS.

About Johnson & Johnson Innovation
Johnson & Johnson Innovation focuses on accelerating all stages of innovation worldwide and forming collaborations between entrepreneurs and Johnson & Johnson's global healthcare businesses. Johnson & Johnson Innovation provides scientists, entrepreneurs and emerging companies with one-stop access to science and technology experts who can facilitate collaborations across the pharmaceutical, medical device and consumer companies of Johnson & Johnson. Under the Johnson & Johnson Innovation umbrella of businesses, we connect with innovators through our regional Innovation Centers, Johnson & Johnson Innovation | JLABS, Johnson & Johnson Innovation - JJDC, and our Business Development teams to create customized deals and novel collaborations that speed development of innovations to solve unmet needs in patients. For more information please visit or follow @JNJInnovation.

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The Secret Science of Storytelling
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