Free

The Seattle Times' Performance-Based Digital Marketing Workshop

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Location

The Seattle Times North Creek Offices

19200 120th Ave NE

Bothell, WA 98011

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Description

The world of marketing is changing, but the problems remain the same:

Where do I invest in marketing for the best possible return on investment?

How do I know if my marketing is working for me?

This seminar will take a deep dive into performance-based digital marketing. Topics will include strategy, what to measure and how to measure it, where to invest your marketing dollars, and how to get the most from your digital marketing investment.

Expect a hands-on event, including a chance to ask meet with digital marketing experts, learn successes from other local businesses and formulate a plan for success.

Lunch will be provided.

The Seattle Times Media Solutions is a one-stop, full service agency servicing all the marketing that powers your business: Websites, search, social, direct marketing and more. Learn more at mediasolutions.seattletimes.com.

Workshop Agenda:

11:30 Check-in and Lunch

12:00 Welcome, Introduction and Agenda – Amber Aldrich, Senior Director of Advertising

12:15 Keynote Presentation: “Performance Based Marketing: Strategy and Successes” – Amber Aldrich

Creating a winning plan starts with understanding the consumer journey, and determining conversion points along the way. Learn how to develop a comprehensive, multi-tactic strategy with measurable results.

12:45 Break

1:00 What’s hot in digital marketing today – Kelly Hulin, Sales Director and Carly Davis, Business Development Account Director

This session reviews the hottest new trends in digital marketing, including video, mobile, branded content, eCommerce strategies and more.

2:00 Expert Q&A: Meet with Campaign Managers and Account Mangers with expertise in their disciplines including search, social, programmatic display and branded content.

2:45 Understanding Digital Analytics – Allyson McKinney, Agency Services Director

Learn analytics terminology and tracking options for campaign attribution, and hone in on which metrics matter most.

3:45 Closing Comments and Informal Q&A

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Date and Time

Location

The Seattle Times North Creek Offices

19200 120th Ave NE

Bothell, WA 98011

View Map

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