$45 – $55

The Role of ABM and Customer Success in Engaging Customers

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Location

Lucky Dog Gastropub

16 E. 1st Ave.

Conshohocken, PA 19428

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The Role of ABM and Customer Success in Engaging Customers


Dinner Keynote Event with Nancy Harlan, marketing expert who drives rapid sales growth

Two hot topics all the rage these days in supporting enterprise businesses are Account-Based Marketing (ABM) and Customer Success. Both ABM and Customer Success functions are designed to drive engagement with customers. Learn how the roles are different, how they intersect, and how account-based marketers and customer success managers can work together to efficiently drive revenue in your top accounts. Get Nancy's take on ABM and how you can use it to champion Customer Success.

DATE: March 12, 2019

LOCATION

  • Lucky Dog Gastropub, 16 E. 1st Ave., Conshohocken, PA 19428
  • Buffet dinner and soft drinks will be served
  • Cash bar for alcoholic beverages

AGENDA

  • 6:30 - 7:30 - Registration/Cocktails/Networking/Buffet
  • 7:30 - 8:15 - Program
  • 8:15 - Q&A
  • 8:30 - 9:00 - Networking

FEE

  • $45 member
  • $55 non-member

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ABOUT OUR SPEAKER

NANCY HARLAN - HEAD OF GLOBAL STRATEGIC ACCOUNT MARKETING at QLIK

Nancy has over 20 years of successful experience in North American and Global Marketing, Sales, Sales Management, and Global Account Management. She is focused on delivering a fresh, up-to-date perspective on any strategic account-based marketing program, channel neutral sales promotion, integrated demand creation campaign, installed base marketing program, internal/customer communication, webinar/event, product launch plan or sales enablement project. She is focused on innovation, creativity and quality and works across the organization’s product, services, finance, operations, marketing and sales silos to bring together strategic initiatives that drive sales performance.

Nancy is currently the Head of Global Strategic Account Marketing at Qlik, a data management and analytics company. Nancy and her team of account based marketers deliver highly custom programs, campaigns and events into Qlik's top customer base to drive 30% growth in revenue year over year.

Note: Should the speaker cancel and we are unable to find a replacement, we will either (1) refund fees for all registered parties or (2) present a panel of experts on a topic of our choice.

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SPONSORED BY COMPU-MAIL

Compu-Mail provides end-to-end direct marketing and business printing services to companies across the U.S. and Canada. Headquartered in Grand Island, NY, Compu-Mail services include direct mail, email marketing, data driven marketing with database management, statement rendering, variable imaging, and digital retargeting.

Contact: Chris Hill – Regional Sales Director, 800.255.0670 or Chris.hill@compu-mail.com


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Lucky Dog Gastropub

16 E. 1st Ave.

Conshohocken, PA 19428

View Map

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