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The ROI of Digital Performance - Virtual Masterclass

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Discover how to transform your company's marketing strategy with effective customer-centric digital tactics maximizing business performance results. All sectors must adopt social media, paid and e-commerce innovative performance-driven tactics based on fast-changing consumer habits and preferences. Discover the most effective Digital Marketing framework and how to maximize your Digital ROMI.

ABOUT THE PROFESSOR : Kevin Sigliano

Professor at IE Business School

Partner and Director at GoodRebels.com & Admira.com

Kevin leads the digital transformation and digital performance offering at Good Rebels - one of the most relevant independent digital consultancy agencies with offices in Madrid, London, and Mexico DF.

Since 1998, he has worked in digital strategy and innovation projects in numerous leading companies (Toyota, Citibank, Movistar, Gas Natural, Orange, Invisalign, Unicef, Telefónica, TUI Group, Openbank, Yoigo).

Over the last 10 years, Kevin has also been involved in the international development of Admira.com - leading smart cities and digital signage company. Lastly, Kevin is also an entrepreneur and mentor of startups and has always reserved a part of his time to do Pro Bono and educational work.

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