The Road to Revenue: Understanding How to Forecast Growth

Modeling revenue and customer growth doesn’t have to be intimidating—or dull.

In this founder-focused session, we’ll break down the building blocks of forecasting growth using real-world examples and approachable spreadsheets. You’ll learn how to map your customer journey, model revenue streams, and make informed decisions about the financial health of your company.

Expect practical insights, a few “aha!” moments, and a fresh perspective on the numbers that drive your business. Lunch included, spreadsheets demystified.

Attendees will learn:

• What elements go into a credible revenue model
• How customer purchase behavior impacts revenue over time
• What makes your business more attractive to investors
• How thoughtful modeling improves your understanding of the business

This is an in-person workshop and lunch will be provided. Space is limited and registration closes at 10:00 AM on Tuesday, November 18.

AGENDA

11:30-11:45 AM: Check in, grab lunch

11:45 AM - 12:45 PM: Workshop

12:45-1:00 PM: Q&A

ABOUT THE SPEAKER

Joel Benzel is an Entrepreneur-in-Residence at NextCorps. As CEO of TouchStream Solutions, he led the company from concept through growth to its acquisition by PointClickCare, the market leader in SaaS solutions for long-term care. Following the sale, Joel spent eight years at PointClickCare in senior leadership roles across operations, revenue cycle services, medication management, and value-based care.

At NextCorps, Joel draws on this breadth of experience to help founders refine product strategy, validate market fit, and avoid common early-stage missteps. His work equips entrepreneurs with the tools they need to scale their businesses and position themselves for long-term success.