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"The Rise of the Socially Conscious Consumer," Trish Wheaton, CMO of Wunderman

Hartman Center for Sales Advertising and Marketing History, David M. Rubenstein Rare, Book and Manuscript Library, Duke University.

Tuesday, March 4, 2014 from 5:30 PM to 7:30 PM (PST)

"The Rise of the Socially Conscious Consumer," Trish...

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General Admission 49 Tickets Ended Free  

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Event Details

Trish Wheaton is CMO of Wunderman and Managing Partner of Y&R Advertising, two global marketing giants. In her role for both companies Wheaton identified the untapped marketing opportunity around sustainability and now leads a cross disciplinary sustainability consulting practice that works with major brands to tell their sustainability story credibly and compellingly.

 In this talk, Wheaton will share how many of the world’s leading brands are becoming more sustainable in their operations, their manufacturing and in the products they make. These “Planet Brands” are leading the way to take sustainability from niche interest to a mainstream sentiment.

 Wheaton will also introduce you to a rapidly growing global market of socially conscious consumers, “The Aspirationals” who are demanding that companies be part of solving social and environment problems. And in an age of increasing transparency, The Aspirationals also want companies to talk about what they are doing: “If you do it, say it.” Wheaton’s talk will also include best case examples of companies who have told their sustainability story credibly and well.

Have questions about "The Rise of the Socially Conscious Consumer," Trish Wheaton, CMO of Wunderman? Contact Hartman Center for Sales Advertising and Marketing History, David M. Rubenstein Rare, Book and Manuscript Library, Duke University.

When & Where


Perkins Library, Room 217
Duke University
411 Chapel Drive
Durham, NC 27708

Tuesday, March 4, 2014 from 5:30 PM to 7:30 PM (PST)


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Organizer

Hartman Center for Sales Advertising and Marketing History, David M. Rubenstein Rare, Book and Manuscript Library, Duke University.

The Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Library acquires and preserves printed material and collections of textual and multimedia resources and makes them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales.

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