The Research Challenge: Planning UX Research

You are looking to expand your understanding of method selection for your current and future projects. Where do you begin? With so many methods to choose from, how do you choose? How do you determine how long the project will take? How do you determine who to recruit, how to recruit, and how many people should be in your study? How do you ensure that the results will lead to change in the business?

In this 2.5 hour workshop, three UX Research experts will guide you through the process of choosing methods - remote and in-person - and designing studies. You will work in small groups and by yourself with the goal of getting different perspectives about UX Research projects. You will share your proposed projects and get feedback from peers and industry experts.

After this workshop, you will be able to…

• Understand appropriate method selection when planning projects;
• Plan UXR projects to maximize value;
• Focus your research appropriately;
• Ensure business problems match your research plans and that your research can answer business questions.

This workshop is led by:

Jen Romano, PhD Applied/Experimental Psychology

• UX Researcher at Google
• Instructor at University of Berkeley and University of Maryland
• Former Director of User Experience Research at Bridgewater Associates
• Former UXPA President, UXPA Director of Marketing and Communications
• 17+ years of experience in UX
• Author & speaker & teacher & coach
• www.romanocog.com
• Jen on LinkedIn

Sabrina Duda, MA Psychology

• Engineering Psychology / Cognitive Ergonomic & Computer Science
• 20+ years of experience in UX
• Author & speaker
• www.smiling.club
• Sabrina on LinkedIn

Rebecca Destello, M.S. Human Centered Design & Engineering

• Research Manager at Facebook
• Affiliate Lecturer at University of Washington
• 18+ years of experience in UX
• Speaker & teacher & coach
• Rebecca on LinkedIn