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The Psychology of Response: Creating Campaigns That Resonate and Evoke Action

The Social Media Monthly

Thursday, November 19, 2015 from 1:00 PM to 2:00 PM (EST)

The Psychology of Response: Creating Campaigns That...

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Event Details

 

The Psychology of Response:

Creating Campaigns That Resonate and Evoke Action

 

 

November 19th, 2015 1:00pm - 2:00pm EST

 

Description:

What drives people to open your email? What language resonates best in the subject line? How do words drive people's emotion? In this engaging webinar, Karen Talavera will share with you and explain the psychology behind these actions, and how you can apply this to your own marketing endeavors.

 

Presenter:

Karen Talavera has over two decades of experience in data-driven, direct response digital marketing Karen has been praised as “a pioneer in bringing the power of email marketing to the forefront” and “diligent in staying on top of her field, mastering email marketing not just as a specific practice but also in conjunction with social media and other digital channels”.

Karen’s unique blend of digital expertise and finely honed direct response marketing mindset has delivered enhanced marketing performance and improved strategy for clients ranging from Google, NASCAR, Bank of the West, Disney, Allstate, AAA and the Chicago Convention and Tourism Bureau to agencies, associations and small businesses.

Karen is well known in the email marketing arena as both an educator and industry leader. She serves on the Member Advisory Board of the email experience council (eec) and is a respected trainer and professional educator.



 

 

 

Have questions about The Psychology of Response: Creating Campaigns That Resonate and Evoke Action? Contact The Social Media Monthly

When

Thursday, November 19, 2015 from 1:00 PM to 2:00 PM (EST)


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The Psychology of Response: Creating Campaigns That Resonate and Evoke Action
Seminar Science & Tech

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