$15 – $40

The Prominence and Permanency of Personality in Social Media - Luncheon

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Goei Center

818 Butterworth St SW

Grand Rapids, MI 49504

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Refunds up to 7 days before event

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The prominence of social media has not only altered the way in which we communicate personally, it has reshaped the information we consume and distorted the emotional responses and visual identities of its users. Brands have thrown traditional standards of customer service out the window in favor of sarcasm and savage online engagement. Nikki Sunstrum, University of Michigan's Director of Social Media, will reflect on how the university stays true to its mission by actively leveraging targeted narratives, collaborative campaigns, and veiled content to motivate online and resident community members, subsequently creating ambassadors of facts and institutional values. Sunstrum will discuss her proactive approach to innovating digital conversations—informed by her innate belief in the power of social communications—and the strategic rules of engagement that have enabled her to cultivate social properties to increase education, understanding, and outreach globally.


About Nikki Sunstrum, Director of Social Media at the University of Michigan

Nikki is responsible for developing innovative solutions to strategically leverage and advance interactive communications at one of the world’s top universities. She excels at transforming organizations into pillars of global best practices among peers and industry professionals. Her collaborative and goal-oriented methods have expanded the impact and understanding of online communications universally.

Prior to assuming her current role, Sunstrum developed and coordinated the State of Michigan’s statewide social media footprint: reinventing constituent engagement, elevating transparency, and establishing Michigan as a trailblazer and leader for government social communications.



*Due to Caterer needs, all dietary restrictions can only be accommodated if you purchase a ticket during the normal registration period.

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Date and Time

Location

Goei Center

818 Butterworth St SW

Grand Rapids, MI 49504

View Map

Refund Policy

Refunds up to 7 days before event

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