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The Product Bootcamp: Product Discovery, Visioning, and Planning

Perfetti Media

Monday, April 24, 2017 at 9:00 AM - Tuesday, April 25, 2017 at 5:00 PM (EDT)

The Product Bootcamp: Product Discovery, Visioning,...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Sneak Peek   more info Ended $795.00 $0.00
Early Bird Registration Mar 29, 2017 $895.00 $0.00
Regular Registration Not Started $995.00 $0.00

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Event Details

The Product Bootcamp is a two-day workshop created to provide product managers, engineers, and UX professionals with the tools for delivering successful products. In just two days, attendees will come away with a proven approach for product discovery, visioning, planning, and prioritization.


 

Day 1: Demystifying the Product Discovery Process

Do you know what your users want in a product? How do you ensure your product concept solves a big enough problem for users?

Product Discovery workshop

We will teach attendees the essential steps for adopting Product Discovery techniques into the development process, including:

  • How to plan and conduct interviews with users in their environment. You’ll see how to observe critical details about your users that just isn’t possible with other techniques.

  • How to create proto-personas from user research. We'll walk you through a proven and easy-to-learn method for developing personas to inform product decisions. You'll learn how to build the personas and scenarios and communicate them to your key stakeholders.

  • How to become a better interviewer. You'll learn proven techniques for keeping the participants relaxed while they share their frustrations and delights with the design. 

  • How to quickly evaluate, and iterate on your early-stage product concepts with low fidelity prototyping techniques.


 

Day 2: Product Visioning and Prioritization

Is your team looking for new product concepts to capture a new market? Do you need to establish a long-term Experience Vision for how users will interact with your products and services? Are you working to set a direction to drive product priorities or roadmap decisions?

Your team will learn how to collaboratively map out a cohesive product vision that will guide the Product and UX team’s decisions and priorities.

Product Visioning workshop

We will walk you through each step of the product visioning process, from planning and research to creating concrete deliverables. You will learn how to:

  • Map out a unified, long term vision for your product that aligns with user needs

  • Learn a collaborative, iterative approach to product visioning

  • Create an experience brief to outline your product requirements

  • Iterate rapidly using familiar elements of the design studio methodology

  • Identify opportunities to achieve your product vision using the KJ Technique

  • Rank product opportunities based on business value, user value, and the degree of effort required to achieve them

After attending this workshop, your team will come away equipped to prioritize product opportunities that align with your organization’s long-term strategy.



Instructor: Christine Perfetti, Founder, Perfetti Media

Christine Perfetti built and managed User Experience teams at two top Boston technology companies, Carbonite and Acquia. For eight years, Christine worked as Managing Director at User Interface Engineering, a leading user research, training, and consulting firm.

For more than two decades, Christine Perfetti has been teaching teams how to gather insights from users to inform product decisions, including:

Christine Perfetti



 

About the Event Organizer

Perfetti Media

Perfetti Media is a Boston-based consulting and training firm that helps teams deliver best-in-class products. Through in-depth research and years of in-house experience, we’ve identified tools and techniques that consistently help organizations succeed.

Have questions about The Product Bootcamp: Product Discovery, Visioning, and Planning? Contact Perfetti Media

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When & Where


iZotope
60 Hampshire Street
Cambridge, MA 02139

Monday, April 24, 2017 at 9:00 AM - Tuesday, April 25, 2017 at 5:00 PM (EDT)


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Organizer

Perfetti Media

Perfetti Media is a Boston-based consulting and training firm that helps teams deliver best-in-class products. Through in-depth research and years of in-house experience, we’ve identified tools and techniques that consistently help organizations succeed.

  Contact the Organizer
The Product Bootcamp: Product Discovery, Visioning, and Planning
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