The Produce Packaging Seminar

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Select from 3 Locations - Salinas/Visalia/Sacramento


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Stay Fresh With the Latest Information on Packaging Law and Design

In the produce industry, where products are perishable, food safety is critical, margins are tight, regulations are abundant, retailers are demanding and consumers are fickle, the challenges to creating the perfect package are considerable. From lost sales to product recalls to litigation and government actions, the costs of an imperfect package can also be considerable.

This half day seminar, presented by a panel of industry professionals, will provide you with the latest information on packaging law and design, including intellectual property and the importance of protecting your brand, food labeling compliance and the risks of litigation, offerings in packaging materials and choosing them wisely, and design techniques that set your product apart and engage consumers.

Specific topics include:

Protect Your Brand and Intellectual Property – Dickenson, Peatman & Fogarty

  • Value-Added Branding Through Packaging
  • Proprietary Rights in Packaging Shape and Design
  • Competition and Intellectual Property Considerations
  • Trademarks and Copyrights: use and infringement
  • Practical Tips from the Trenches

Speaker: Chris Passarelli
California native Chris Passarelli grew up “on the farm” in the ag regions of the San Joaquin and Napa Valleys, and now acts as an intellectual property counsel to the industry—protecting brands, trade secrets and technology for major food and beverage producers, ag marketers, suppliers, and partners.

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Stay Out of Court and Avoid Regulatory Action
– Downey Brand LLP

  • FDA, USDA and Canadian Food Labeling Compliance – Are you following the rules?
  • Regulated Terms vs. Unregulated Terms – It’s critical to know the difference
  • Litigation Risks of Unsubstantiated Labels – Can you prove EVERYTHING your label claims?
  • Even Unregulated Terms Can Get You Into Trouble
  • Success and Failure in the Courts

Speaker: Dale Stern
Dale has nearly 30 years of experience focused on the agricultural industry. He provides business and regulatory advice and counsel to major agricultural producers, processors and retailers throughout the state, and serves as general counsel to many of the industry’s trade associations and charitable foundations.

Choose Packaging Materials Wisely
– Garlock Printing and Converting

  • Past, Present and Future of Packaging Materials
  • Materials Selection to Protect Products & Extend Shelf Live
  • All Inks and Printing Processes are not The Same
  • Sustainable Packaging Options
  • Film, Fins, Seals, Slits, Perforations, Laminations, etc.

Speaker: Thomas Hoops
Since graduating from Cal Poly SLO with a BS in Industrial Technology and a Minor in Packaging, Thomas Hoops has been involved with the development, support and technical sales of Produce Flexible Packaging for over 22 years in California. Thomas has witnessed the development of produce Modified Atmosphere Packaging (MAP), from its inception, to the packaging of today. The evolution has changed the way consumers view salads as part of their daily meals.

Design Packages That Sell
– Moxxy Marketing

  • What’s Outside Sells What’s Inside
  • Maintain Consistent Brand Look On Different Packaging Materials
  • Fit-In While Standing Out
  • Showcase Product Quality While Hiding Flaws
  • Understand and Influence Consumer Purchase Decisions

Speaker: Terry Feinberg
A country transplant from the garlic capital of the world, Terry is equally comfortable in his boots and wranglers on the ranch as he is leading policy discussions at the Chamber of Commerce boardroom. He advises agriculture clients on advertising, public relations, branding, packaging, product development, web/internet and other marketing practices. Clients have included Duncan Family Farms, Foodsource/Robinson Fresh, J. Marchini Farms, Muzzi Family Farms, Naturipe Berry Growers, Produce West, River Fresh Farms, and others.

Speaker: Karen Nardozza
With 20 years’ experience in food and beverage marketing and half her lifetime in Salinas, Karen provides expertise in brand development, packaging design, shopper marketing, sales collateral and a full complement of services to support the fresh industry. California brands have included Blue Diamond Almonds, Braga Farms/Josie’s Organics, Chiquita/Fresh Express, Mariani Packing, NewStar Fresh and Tanimura & Antle.

This FREE Seminar is being presented at three convenient locations throughout California’s fertile growing regions:

  1. Salinas - Wednesday, May 31, 2017, from, 9AM - 3PM. and includes lunch.
    Location: The Club at Crazy Horse Ranch - 475 San Juan Grade Rd, Salinas, CA 93906
  2. Visalia - Wednesday, June 7, 2017, from 9AM - 3PM, and includes lunch.
    Location: Wyndham Hotel - 9000 W Airport Dr, Visalia, CA 93277
  3. Sacramento - Tuesday June 20, 2017, from 9AM - 3PM, and includes lunch.
    Location: Downey Brand LLP - 621 Capitol Mall # 18, Sacramento, CA 95814

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