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The Power of the Podcast: What You Need to Know Before You Launch

Mimi Carter, US General Manager & Senior VP - Proof Strategies

Wednesday, February 27, 2019 from 8:30 AM to 10:00 AM (EST)

The Power of the Podcast: What Need to Know Before You...

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General Admission Feb 27, 2019 Free  

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Event Details

Today, podcasts are becoming more popular than ever as they continue to emerge as a go-to medium for content and news. In fact, research shows that 44% of Americans have listened to a podcast, adding to the 124 million listeners worldwide, and highlighting the 12 million new listeners that have emerged in just one year.  

 

This DC Communicators networking event invites industry experts in media and communications to explore both the ups and downs of launching a podcast. The event will discuss how internal influencers can positively impact their organization’s brand with a thought-provoking podcast, if all the right ingredients are in place. We invite you to join us as we examine the following questions with our panel of experts

 

  1. What do you need before you launch a podcast?

  2. How much does it cost, in soft and hard costs, to launch a podcast?

  3. What do you know now, that you didn’t before, that you wished you had before launching one or more of your podcasts?

Speakers

  • Brad Bosserman, Managing Director, POLITICO
  • Dave Shaw, Executive Producer, POLITICO Audio
  • Ariam and Yodit Solomon, Deux Sol Radio

 By the end of this session, participants will be able to:

 

  • Know the right questions to ask themselves before they begin podcasting

  • Identify the top 5 must haves before launching a podcast

  • Walk away with a light framework of “to do’s” to get started

 


 About DC Communicators

DC Communicators is a network of communications and marketing professionals in the Washington, DC, metro area who are interested in emerging trends in earned, paid and digital media. Founded by Mimi Carter in 2013, the group meets quarterly at the National Building Museum to network and discuss such trends. Topics for previous events have included online fundraising campaigns, content marketing, crisis communications, and best practices for social media and the law.

Previous speakers have included:

  • Jonah Langenbeck, AVP of Marketing and Communications, National WWII Museum

  • Loic Tallon, Senior Mobile Manager, Metropolitan Museum of Art

  • Stephanie Pereira, Arts & Culture Lead, Kickstarter

  • Eleanor Goldhar, former CMO, Guggenheim Museum

  • Lauren Lawson-Zilai, Senior Director of Public Relations and National Spokesperson for Goodwill Industries International

  • Adam Paige, VP of Global Communications, Illy Coffee

  • Dr. Timothy Coombs, PhD and Professor of Crisis Communications at Texas A &M University

  • Jeanne G. Hamrick, APR, Senior Manager, Media Relations at the American Red Cross and more!

 

 

 


 

Have questions about The Power of the Podcast: What You Need to Know Before You Launch? Contact Mimi Carter, US General Manager & Senior VP - Proof Strategies

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When & Where


National Building Museum
401 F Street Northwest
Washington, DC 20001

Wednesday, February 27, 2019 from 8:30 AM to 10:00 AM (EST)


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Organizer

Mimi Carter, US General Manager & Senior VP - Proof Strategies

With 275+ awards for client work and industry leadership, the independently owned Proof family of companies (Proof Strategies, Inc., Proof, Inc., Proof Experiences, Inc.) has over 165 staff members in offices in Toronto, Montréal, Ottawa, Vancouver and Washington, D.C., and annual fee income of $30 million. As a brand steward to some of North America’s most respected and well-known companies, the firm’s strategic approach is guided by data-driven research, deep subject expertise, smart creative and meticulous measurement. A corporate leader in the age of climate change, Proof Strategies, Inc. has been carbon neutral since 2008.


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