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The Power of Empathy: Identifying With Your Audience


Thursday, November 21, 2013 from 3:00 PM to 4:00 PM (EST)

The Power of Empathy: Identifying With Your Audience

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November Webinar Ended Free  

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Event Details

For November's episode of the CopyPress webinar series we're concentrating on content and identifying with your audience. This month's guest speaker understands what it takes to create great, high-quality content but also recognizes the importance of identifying with an audience.

Webinar Details: Thursday, November 21st, 2013 at 3:00-4:00pm EST

Guest Speaker: Michelle Lowery

We'll be broadcasting the hangout on the CopyPress blog (we'll embed the live video player on our blog about 15 minutes before the live broadcast begins ~2:45pm EST). At 3pm EST you'll be able to view a live feed of the hangout, and we'll be taking questions from viewers via Twitter. Tweet your questions with #CopyPressHoA and we'll read and answer your questions during the Q&A segment during the last 15 minutes of the webinar.

We're proud to formally introduce our November guest speaker, Michelle Lowery.

Michelle Lowery

Michelle Lowery is a Co-Founder of Passion Fruit Creative Group, a boutique Web content development agency that helps small- to medium-sized businesses strengthen their brands through high-quality content. She's a passionate writer and editor who firmly believes in the benefits of quality over quantity. With more than 20 years' experience as a professional writer, and several years in the digital marketing industry, Michelle has had the opportunity to delve into SEO, content marketing, and strategy, and enjoys using that knowledge to help clients bolster their online presence and authority.

Michelle also does pro bono marketing work for non-profit organizations in her community, and is grateful to be able to use her skills to help causes close to her heart. She loves animals—especially her pit bull mix, Murphy—and is a pit bull advocate, working to change perceptions about the misunderstood breed.

She has contributed to several industry sites, including ISOOSI, 3Q Digital, Bruce Clay, Raven Tools, and Search Engine Journal. You can also read her writing and content marketing tips on the Passion Fruit Creative Group blog.

If you can't join us for the live webinar, you can also find the recorded videos on our YouTube channel & on our CopyPress G+ page.  Don't forget to tweet your questions to Michelle and me during the webinar with #CopyPressHoA to have your questions answered live on the air.

We look forward to having you join us!

Have questions about The Power of Empathy: Identifying With Your Audience? Contact CopyPress


Thursday, November 21, 2013 from 3:00 PM to 4:00 PM (EST)

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CopyPress is a content marketing company based out of Tampa, FL with a focus on creating tools that make content production, promotion, and conversion more successful. With a marketplace of thousands of writers, designers, publishers and creatives, they handle the Content Life Cycle for clients such as Macy’s, eHarmony, and eBay. Sign up for CopyPress beta today at

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