Learn creative tools to help you find solutions in times of crisis

In times of crisis we have to adopt new ways of thinking. Conventional thinking and straight forward solutions fall short to meet the changing needs of consumers, the market, and budget constraints.

How to find new creative ways

This session is designed to familiarize you with different ways of thinking, and supply you with practical thinking tools to enhance your creative potential and inspire you to create more effective ideas and campaigns, designed for coping with crisis/ problematic situations of the brand and/ or the market.

What you will learn by attending this webinar

>> Gain new insights into consumer's attitudes, needs, thoughts and beliefs in times of crisis, and how to identify opportunities based on such insights.
>> Understand the success factors of highly effective campaigns, launched in problematic/ crisis situations.
>> Learn new thinking tools on how to think differently and how to find new opportunities in problems.
>> Learn how to identify new (and cheaper) media opportunities during crisis and use them to create impactful and engaging communication.
>> Become aware of one's own fixedness of thinking and learn ways to overcome it.

About the presenter Yonathan Dominitz

Yonathan Dominitz is a trainer and a leader of creativity enhancement projects in advertising, media, marketing and communications. He is also the founder of Mindscapes. More than 35 Cannes Lion awards, including 3 Grand Prix lions, were won by Mindscapes Trained Agencies, using creative tools.

Yonathan has personally conducted projects in numerous companies and leading global ad agencies. He is a keynote speaker at numerous international conferences, creative advertising festivals (Cannes Lions, Spikes Asia, Eurobest, Dubai Lynx, and more) and associations worldwide.
He has over 20 years of experience working in senior positions in the advertising industry.

Background and why this is a must-attend webinar

Case studies reveals that companies and agencies that were able to think and act differently in times of crisis, were able to increase their market share, increase loyalty and strengthen their brand, even in times of crisis.

Moreover, those who were able to think differently were able to identify opportunities in problems and take advantage of those problems for the benefit of their brand and market share.

This session includes a presentation of outstanding case studies of marketing and communications strategies, ideas and campaigns, that proved to be highly effective in problematic/ challenging/ crisis situations.

Handout materials

Each participant receives a kit containing a personal access to the Mindscapes Tools app, with free access to all the tools which were presented during the training. See a sample here