$12 – $40

The Power of And. Being both Consumer AND Customer Focused.

Event Information

Share this event

Date and Time

Location

Location

Fetzer Center

2350 Business Ct

Kalamazoo, MI 49008

View Map

Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

Join us on December 14th, as we welcome Adam Madigan of Bissell to our AMA of Southwest Michigan speaker series.

Businesses traditionally experience tension determining if they should be consumer OR customer driven - consumer strategy supported by marketing, customer strategy led by sales. But why OR and not AND?

From a local Grand Rapids family store to a fast-growing global business, BISSELL has grown with the belief that to win teams must maintain consumer focus AND customer dedication at the center of everything they do. Not only do BISSELL’S sales and marketing teams work together, they actually like each other - a dynamic that helps deliver accelerated growth and maximum impact.

Adam Madigan is passionate about simultaneously serving the consumer, the customer, and the organization. As Senior VP of Sales and Marketing at BISSELL, he is responsible for the brand direction, innovation pipeline, and go-to-market planning. His career started at Procter & Gamble, holding a variety of roles in both operations and marketing.

Share with friends

Date and Time

Location

Fetzer Center

2350 Business Ct

Kalamazoo, MI 49008

View Map

Refund Policy

Refunds up to 1 day before event

Save This Event

Event Saved