The Platform Thinking Workshop
Thursday, June 12, 2014 from 3:30 PM to 7:00 PM (PDT)
San Francisco, California
London, United Kingdom
About the workshop
How does one go about building the next Pinterest, Airbnb, Uber or Coursera? How do you design, grow and manage platforms, social networks and marketplaces?
Successful platforms emerge as multi-billion dollar businesses but most efforts at building platforms either fail to get traction, fail to scale well or fail to monetize. Exploring repeated patterns in success and failure across internet startups and borrowing key principles from platform economics, this workshop lays out the basics of Platform Thinking, a methodical approach to building platforms and achieving network effects and going from idea to a functioning business model.
Topics covered during the workshop include:
1. Business design and architecture for new platform ideas to identify key points of success and failure
2. Designing the core interaction of a platform and executing around that
3. Growth strategies for platforms: Solving chicken and egg problems, designing for organic virality, user activations and reactivations on platforms
4. Engagement design for platforms and creation of social feedback loops
5. Ecosystem management and curation
6. Metrics for managing platforms
7. Monetization of platforms
8. Managing platform competition
Excerpts from previous workshops and talks on this topic are available below. These are 30-minute condensed high-level overviews. This workshop will be a 3.5 hour long intensive deep-dive focused on providing actionable insights to design and build new platforms and manage existing ones.
Who should attend:
This workshop is for anyone seeking to understand execution for network effects startups and fundamentals of platform design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a platform or business idea in mind.
When & Where
Sangeet Paul Choudary, in partnership with 500Startups
Sangeet Paul Choudary writes, advises and teaches about designing platforms and network effect businesses. Sangeet writes the popular blog Platform Thinking, which has been recommended and featured by WSJ, HBR, WIRED, MIT Digital Community, TechCrunch, Inc and Fast Company. He is a mentor on this topic at 500Startups and a CXO-level consultant at larger technology, telecom and media companies. He has led sections of this workshop at MIT Media Labs, THNK Amsterdam, MassChallenge and many other venues to audiences ranging from Fortune 500 CEOs to early stage startups. Sangeet also collaborates with MIT-based economists on his research on platform economics and speaks regularly at key industry conferences globally.