€888.03 – €3,820.04

The Platform Design Toolkit 2-Day Masterclass — Barcelona — June 6th-7th

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Avinguda de la Torre Blanca, 57

Sant Cugat del Vallès

08172 Barcelona


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Refunds up to 30 days before event

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2 DAY Platform Design Masterclass

From Design to Prototype

> can't join on these dates? Look for other dates here: https://platformdesigntoolkit.com/public-masterclass/

What's this Masterclass about?

A moment of training and strategic thinking at the same time: two days in which you will learn - either independently or in a team - to use the Platform Design Toolkit, the most comprehensive set of tools for the design and prototyping platform strategies, used by thousands of practitioners around the world.

You’ll be able to apply it directly to your product, a process or whole organization, a new service, a startup idea or to explore a market that you care about.

After building your strategic vision, we will help you prepare an implementation plan to validate your idea of platform and test it through a lean prototyping approach that will avoid mistakes and waste of energy and money.

We will help you to get straight to a Minimum Viable Platform that will validate the appeal for your reference ecosystem, and we will prepare you to grow after.

These two days will:

  • save you from bad investments and wasted expenses

  • take you from zero to a clear execution plan for the coming months.

Important: note that this event will be held in English with Spanish mother tongue support.

Why are Platforms so important?

Thanks to the increasing impact of technology and networks, platforms are transforming markets and dominate the business of the 21st century. The giants of the web such as Google, Apple, Amazon, Facebook or Salesforce have been joined by new unicorns like Uber or Airbnb, and lately by many smaller platform players: all these players succeeded to transform their target markets, generating insane amounts of new value from interaction, personalization, and efficiency.

But the applicability of platform thinking goes well beyond creating the next unicorn: marketplaces and platforms are poised to embody the future of markets:

But what it is a Platform in the end? To create a platform strategy to connect users - being they individuals or organizations - in the ecosystem, is just the best way that organizations have today to generate organic growth and long term business resilience.

Numbers show that platform strategies generate exceptional results and enable organizations to meet the growing need for personalization of customers, with sustainable investments.

Platform strategies help startups and large companies to create new products and services by investing less and leveraging on the energy and resources in the ecosystem - by creating marketplaces.

According to A16Z's Andrew Chen "marketplaces will reinvent the service economy in the next 20 years" (read the report here).

>> Read more about innovating your business with platforms in this selection of posts <<

Platform thinking can also allow you to rethink existing processes in organizations - such as HR, open innovation, supply chain, competences development and more: entire organizations themselves can evolve by following these principles.

>> Read more about the Platform Organization in this selection of posts <<

Even nonprofit and public institutions are using the platform strategies for mobilizing their users and create greater value with lower cost, creating customized and effective solutions for their communities.

What will you learn in this workshop?

  • How to recognize the entities and the main role in any ecosystem, built around a platform potential

  • How to design channels to monetize transactions and help the community-ecosystem to produce and exchange value in the platform

  • How to create support services for the ecosystem, that help participants improve their performance and create new opportunities

  • How to set a step-by-step validation and prototyping plan that aims to waste less resources as possible in the realization of the first prototype platform

  • How to grow the platform by experimenting possible growth strategies

  • How to use a practical and open framework (Creative Commons) you can use dozens of times in your professional activity


Understanding the reference ecosystem.
The first phase of the workshop will help you better understand your target market, to map all available roles for actors of the ecosystem and the reasons that they have to join your platform strategy: you will learn how to motivate everyone to join and participate, relying on clear and operable incentives.

Create a platform prototype model.
We will create a clear vision of how your platform will provide the channels for transactions, and a range of services enabling the ecosystem: by doing so the platform will create a special advantage for the participants and will give them exponential growth opportunities.

Prepare validation, prototyping and growth
We will then help you prioritize the features and key stakeholders of the platform and will set up the most effective methods of validation of your strategy. We will create a clear plan to validation and prototyping, and we will study the first possible strategies for hacking growth to grow the adoption of your platform strategy in your target ecosystem.

Topics of Day 1

We will give you context and discuss the technological and social enablers that led to the revolution of the platforms.

We will use the practical design tools (canvases) part of Platform Design Toolkit to generate a powerful vision and identify the core transaction engine.

Topics of Day 2

After identifying the learning engine, we will explain how lean validation and prototyping fit the context of multi-side platforms, and we'll set up a validation path for the key assumptions behind the core platform experience.

Note: If you do not have a platform project we will use a market opportunity to explore an existing platform or a fictional one in the modeling exercises.

The organizing team will also be available before the course to help you identify your project work in such a way as to maximize learning and operating results for you.

Expect to get your hands dirty

The masterclass is based on 20% content transferred by the teacher-facilitator in short pills - instructions and reflections - and 80% work on project works. The teacher uses a model based on recurring cycles of briefings-exercise-reflection that will help you easily stick the new capabilities into your set of skills.

It will be possible to work in a team (teamwork is highly recommended), in single or even to find a "partner" at the beginning of the master class.

There will be many moments where - if there are no constraints of secrecy in the project that are brought to the masterclass - you’ll be able to exchange ideas and views with the lecturer and participants, greatly enriching your learning and design experience.

Who is this course for? - Target Audience

This workshop is designed for:

  • Managers who deal daily with innovation in companies large and small, who need to create new products and have to deal with restricted investment capacity;
  • Startuppers who, individually or in teams, want to work to create their hypothesis of product and market and then quickly begin validation;
  • Designers and Consultants who want to learn how to master a set of design tools that are simple to apply, to design effective strategies that are in line with the times;
  • Community managers from digital platforms or even collaborative spaces such as incubators, makerspaces, coworkings;
  • Public officials and social entrepreneurs who want to understand how to increase the social impact of collaborative services with less investment.


How should I prepare for the course?

We will send participants, about two weeks before the course, a series of links. They will not be needed, however, for the successful participation in the course. The best way to prepare is to choose and refine an idea of platform strategy that you want to accelerate during the course also with the proactive support of the teaching team.

It is a course for beginners or experts?

This course is on advanced material - the creation of new products and services or the rethinking of organizations - but does so in a practical way and leaving to the participants the tools and references to use, so it is a course for participants that understand the context, but it does not require any previous knowledge on the subject of platforms, innovation or design.

I'm already executing a platform strategy, can I still attend?

This methodology has been used at any stage of a platform: blank canvas, a prototype in the works in need for being challenged, a project that needs to pivot strategy. There's no moment in time where making sense with the Platform Design Toolkit is discouraged.

The Platform Design Toolkit: the next generation design tools

Born in 2013, the Platform Design Toolkit is now used worldwide by successful startups and social enterprises. Large international groups and public entities are also among the customers that designed platform strategies with Platform Design Toolkit. Platform Design Masterclasses like this have been provided in leading innovation cities such as Paris, Berlin, New York, Milan, London and many more.

European and American Business Schools have used it in their courses and seminars. Designers and entrepreneurs from around the world have used it to shape and improve their business ideas and impact.

You can see some of our adopters here: http://platformdesigntoolkit.com/create/


"In an increasingly networked world we're going to need more tools like the Platform Design Toolkit"
John Hagel - Deloitte Center for Edge Innovation

"Platform Design helped us craft our vision and get into YCombinator with a scalable business model"
Tin Hang Liu - OSVehicle CEO


"Great workshop to understand the essentials of platform design thinking and how to apply customer development and lean startup thinking to develop a platform proposition."

Bas Van Ulzen - Former Global Lead Accelerator and Innovation coaches
ING, Global

"One of the most enlightening masterclasss you can follow; the epochal changes that involve society and thus the way to produce value are widely described by the design platform, giving new and fundamental tools to understanding our world."

Giuseppe Pasceri - CTIO

“The platform design toolkit is more than a tool , it is a mindset. It helped us explore how to connect all the players around innovation challenges”.

Genevieve Douhet - Associate Director - Innovation
Société Générale

"So deceptively simple, yet the platform concept is profound enough to be radically transforming the global economy. The 2-day masterclass is essential in giving you all the tools, and the mindset to go along, to truly understand what it means to live and prosper in this new era "

Ron Kersic - Platform Architecture & Design, CTO Office
ING, Global

"The master class really changed my perception of what is possible with platform thinking. The toolkit released the creativity leading to this change. The PDT is something we will have great use of in our future business modelling."

Christer Berg - CEO, The Swedish Computer Society


Please note that the masterclass is going to be officially confirmed at least by May 5th.

In case event is cancelled due to force-majeure reasons you'll receive a FULL REFUND.

Be sure you select the right option if you're a EU VIES registered VAT holder: you will save 22% VAT in that case and your ticket will be much cheaper.

CANCELLATION POLICY: If you decide to cancel your ticket, you'll be able to ask for a full ticket refund until one month to the event, and a 50% refund until 2 weeks to the event. No money refund will be offered after that date: you'll in any be given a free admission ticket for any of the European Platform Design Toolkit Masterclass in English organized directly by the Platform Design Toolkit team in the following months.


VAT EXEMPTION RULES: EU compliant VAT Holders can request VAT Exemption from ticketing - due to reverse charge rule. Please add your VAT Number in the checkout process if you're buying as a business. The organizer will not refund VAT if wrongly added or not added.


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Date and Time



Avinguda de la Torre Blanca, 57

Sant Cugat del Vallès

08172 Barcelona


View Map

Refund Policy

Refunds up to 30 days before event

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