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The Pitch 101: Covering All the Basics (Online Workshop)

Keith Cutler- 17522

Sunday, March 3, 2013 from 1:00 PM to 4:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
All 3 Livestreams Ended $60.00 $3.99
All 3 Livestreams + Class Recordings Ended $75.00 $4.74

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Event Details

The Pitch: Getting the Meeting to Perfecting the Presentation (Replays)

March 3rd from 1 - 4:30 pm
Part 1: 1:00 - 1:57 pm; Anand Chopra-McGowan, Business Development & Corporate Relations, General Assembly
Part 2: 2:07 - 3:03 pm; Mattan Griffel, Founder & CEO, The Front Labs
Part 3: 3:13 - 4:18 pm; McAdory Lipscomb, Jr, former CEO and VC Partner, RRE Ventures

*This is a recorded replay of a previously held live, online workshop.

You’ve got an excellent product, now you need to find some investors. In this online workshop, you’ll learn how you can get your foot in the door with potential investors, prepare your pitch, and deliver a stellar presentation.

Part 1: How to Get the First Meeting
Sometimes the biggest hurdle to selling your new product is simply knowing who to sell it to and how to find them. This session will focus the strategy, tactics, and methods that will help you get that crucial first meeting. From creating a target list and sourcing accurate contact information, to introducing your product in a way that makes you truly stand out, you’ll find the elusive balance between persistence and annoyance. Implement these surprisingly simple tools and guidelines, and you’re sure to find potential clients’ doors open wider than ever.

Part 2: Making a Great Presentation
How do you craft a compelling presentation quickly and effectively? Whether you want to present yourself, your project, or just want to tell a compelling story, this session will be packed with tips designed to help you create compelling and powerful presentations in less time.

Part 3: Nailing the Pitch
You’ve spent months polishing the details on your product, now it’s time to let investors know why they should invest in you. This session will teach you to put your best foot forward. As with any great presentation, you must know your audience before you begin.  Not every VC firm is the same and they don’t all agree on what is the best looking pitch in the room. How do you differentiate? How do you gain traction? You’ll build an impactful pitch deck and find out how to make yourself shine.  

Student Takeaways:

  • Find out targeting methods and secrets to hone in on potential clients.
  • Learn the keys to delivering a good presentation, including structure, talking points, and tips.
  • Reduce your preparation time and become more efficient in developing your pitch.
  • Discover the hidden clues to finding out what your audience wants to hear, how to give it to them, and how to make your presentation memorable.

Instructor Bios:
Anand Chopra-McGowan looks after business development and corporate relations at General Assembly in NYC. Anand is responsible for creating and developing GA's enterprise relationships, ranging from executive education to co-produced courses, sponsorship, and global partnerships. Anand also serves on the faculty at GA, teaching classes on sales and business development for startups. Prior to General Assembly, Anand led a number of business development initiatives at SCVNGR, a location-based mobile marketing startup funded by Google Ventures, and at The Ad Club, New England's trade association for the marketing and advertising industry. Anand grew up in Dehradun, India, and graduated from Boston University's College of Communication in 2007.

Mattan Griffel is the Founder and CEO of The Front Labs, the world's first growth hacking shop for startups based in New York City. He’s a teacher at General Assembly and New York Ambassador to the Sandbox Network, a collection of young leaders under 30.  Mattan was the winner of the official Meetup Ruby vs. Python Hackathon and also organized the first-ever Social Activity Summit and Assembled Fashion in NYC.  He has spoken at various industry events – including at Bloomberg, Internet Week, and Social Media Week – and has been featured in BusinessWeek, Mashable and The Next Web.

McAdory Lipscomb, Jr. is the former CEO and VC partner at RRE Ventures, an organizational developer at Angel Society (NY Angels), start-up mentor at the Entrepreneurs Roundtable Accelerator and the Global IBM Smart Camp.


TO VIEW THIS LIVESTREAM: We'll send a link to the email address you used to purchase your ticket, a few hours prior to the start time. Be sure to check your inbox (and your spam folder).  

Questions? Check out our FAQs 

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at 5 days before the scheduled event date. No refunds or credits will be given after this timeframe. 

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Have questions about The Pitch 101: Covering All the Basics (Online Workshop)? Contact Keith Cutler- 17522



Keith Cutler- 17522

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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