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The Other ‘F’ Word: Failure and Its Importance to Innovation and Entrepreneurship

HAN - Seattle

Wednesday, January 22, 2014 from 6:00 PM to 9:00 PM (PST)

The Other ‘F’ Word: Failure and Its Importance to...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Alumni and Friends Ended $35.00 $0.00
Current and Prospective Haas students Ended $17.50 $0.00

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Event Details

Failure is a reality we encounter every day, in almost every arena.   Even an all-star baseball player typically fails twice as often as he succeeds when he steps into the batter’s box.


Haas faculty members and co-authors, John Danner and Mark Coopersmith, believe “a fundamental test of leadership and business resiliency is fluency in anticipating, mitigating, learning, and rebounding from failure.” In fact, they are teaching a Haas course and writing a book about “The Other ‘F’ Word.”


Their provocative observation is that most organizations and their leaders focus so much on success that they fundamentally flunk failure!   Why do business leaders “flunk” and how can they improve in managing this essential issue?


Join a lively discussion with Mark Coopersmith and learn about moving failure from taboo to the table. Hear how successful entrepreneurship and inspired leadership can create a healthy appreciation of – and generate benefits from - the lessons of failure. Discover the connections between failure and real innovation, and learn about the seven steps you and your organization can take to use failure to improve long-term success.

Mark Coopersmith teaches innovation and entrepreneurship at Haas, including the sought-after Workshop for Startups course from which new ventures are regularly launched (along with more than a few failures), and “The Other ‘F’ Word.”

Mark also advises businesses ranging from VC-backed ventures through global corporations. He also serves as managing director at smart-grid-for-water venture, ETwater.


Previously Mark led the $300mm Global Technology Brands group at Newell Rubbermaid, built a $150mm consumer products and online commerce division for Sony, and was founding CEO of online payments venture WebOrder, which is now part of Google. Earlier in his career, Mark was a strategy and M&A consultant with Ernst & Young.


Mark has been quoted in the New York Times, The Economist, The LA Times and USA Today, and has appeared in media including Fox News, The Huffington Post, National Public Radio and CNN. In addition to his teaching at UC Berkeley, Mark mentors aspiring entrepreneurs and teams including teams who are working at the UC Berkeley SkyDeck accelerator. Mark is an alumnus of UC Berkeley, where he earned his BA and MBA degrees.

The ticket includes one beverage and light appetizers.  This event is sponsored by the Haas Alumni Network Seattle Chapter and is open to all Berkeley alumni, friends, prospective MBA students and other MBA associations in the Seattle area.  The event will start with a social hour followed by Professor Coopersmith's presentation and continued networking. 

6pm -7pm: Social and networking reception

7pm - 8pm: Presentation and open discussion

8pm - 9pm:  Continued social

Have questions about The Other ‘F’ Word: Failure and Its Importance to Innovation and Entrepreneurship? Contact HAN - Seattle

When & Where

410 Terry Ave N.
Conference Room Day 1 South 06.304
Seattle, WA 98109

Wednesday, January 22, 2014 from 6:00 PM to 9:00 PM (PST)

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