The Optimized Entrepreneur: Behavior Change for Business Success with Steph...

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Stanford University -- Arrillaga Alumni Center

326 Galvez Street

Stanford, CA 94305

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Stanford University

The Behavior Design Lab at Stanford University presents...

The Optimized Entrepreneur: Behavior Change for Business Success with Stephan Spencer, Naveen Jain, and BJ Fogg, PhD

For the first time ever, you will gain unique insights and practical guidance from three experts in their fields:

In this small group, hands-on workshop, you will learn
proven methods for optimizing your performance and enjoying a more efficient and effective work life.

We invite you to join us at Stanford!

For innovators and entrepreneurs . . .

As an entrepreneur you face challenges every day. You dive in, tackle, pivot. You are a shape-shifter, becoming leader, decision maker, financial analyst, then marketer, creative, HR specialist, not to mention customer support technician, and clean-up crew. It's a lot. And it's all you.

To be successful in your business, getting good at building and optimizing systems, automating and scaling them, is important.

But transforming your own mindset and behavior to achieve, grow, and become great is a game-changer.

Many entrepreneurs find that hard.

It takes work. But it's not hard.

Come learn what you should be doing to optimize your business -- and your life.

Then learn how to do it.

What to change in your life -- and how

At this exclusive workshop, to be held at Stanford University, you will gain access to a unique team of three experts who have dedicated large parts of their lives to understanding human behavior and creating solutions for changing behavior, all in the context of innovation and entrepreneurship.

Stephan Spencer is an SEO expert and author who staged a total life transformation in 2010 while selling his digital agency Netconcepts to Covario. Stephan worked with nutritionists, stylists, life coaches, and business coaches to overhaul his life and become healthier, happier, and more productive. Stephan has been exploring self-improvement for over four years via his podcast, Get Yourself Optimized.

Naveen Jain is an entrepreneur and philanthropist driven to solve the world's biggest challenges through innovation. A man who knows no limits, Naveen pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspires others to follow what feels impossible.

BJ Fogg, PhD, is a world renowned behavior scientist, author and speaker with deep experience in innovation and teaching. At Stanford University he runs a research lab and teaches graduate seminars. On the industry side, BJ trains innovators to use his work so they can create solutions that influence behavior. The focus areas include health, financial wellbeing, learning, productivity, and more.

Who Should Attend

This workshop is specifically designed for entrepreneurs, business owners, and others who are seeking to transcend their current limitations and embrace their true potential in business and in life.

The information and advice shared in this workshop is based on scientific research and real-world experience.

BJ, Naveen, and Stephan will be going well beyond the common sense “hacks” on productivity and leadership. This will be a deep exploration of proven methods that create lasting change in oneself and one’s organization.

Enter a New Phase of Your Life

This event is specifically designed to help you overcome the challenges in your life and business with concrete solutions.

This is a hands-on interactive event where you can learn the models and methods of behavior design, ask questions, share your frustrations, and learn from your peers as you enter into a new phase of your life.

If you have spent money on books that promised to change your life or wasted hours searching the internet for answers but failed to crack the code on self-transformation, this workshop is for you.

Naveen Jain will teach you secrets for making a huge impact in the world. Stephan Spencer will distill deep wisdom in positive and personable ways. And Dr. BJ Fogg will teach you how to create new habits quickly and easily, using the methods of behavior design.

You can change your life. It's easier than you think. Join us at Stanford to learn exactly how.

Good news: Your payment supports ongoing research

Revenue from this training will be deposited directly into the Stanford research account for the Behavior Design Lab. This money will help fund ongoing research in Behavior Design and create an internship program.

Some Details


The regular fee for this event is $750. If you act early, you can get a discount. Those who register late (if space allows) can register at a higher price. If you work for a nonprofit, or if you are a full-time educator, we may be able to give you a discount. Reach out to BJ Fogg ( for more info.

Participants are responsible for their own hotel and travel.

Policy for Transfers and Cancellations

You may transfer your registration at any time. We will refund all your money except for a $75 administration fee.

If you need to cancel, we will refund what was paid minus the cancellation fee. Cancellation fees are as follows: 10+ days notice -- $150; 7+ days notice -- $250; less than 7 days notice -- $450

There are no refunds for cancellations that occur within 24 hours of the start of this workshop But you can transfer to another person ($75 fee).


Contact BJ Fogg's Behavior Design Lab Team here:

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Date and Time


Stanford University -- Arrillaga Alumni Center

326 Galvez Street

Stanford, CA 94305

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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