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The Once and Future PR Professional

Publicity Club of New England

Wednesday, May 20, 2015 from 6:00 PM to 8:00 PM (EDT)

The Once and Future PR Professional

Ticket Information

Ticket Type Sales End Price Fee Quantity
Non-Members Ended $60.00 $4.29
Pub Club Members Ended $35.00 $2.92
Non-Member Students Ended $15.00 $1.82
Pub Club Students Ended Free $0.00

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Event Details

Public relations used to be easy. Pick up the phone, call your favorite reporters, send out a few press releases, send some mailers with briefing documents, and enjoy the coverage that your clients got in newspapers, magazines, and maybe even a TV or radio show.

Then the Internet came along. Then social media changed the game, Now mobile devices have shattered everything predictable about public relations and the media landscape.

Against this backdrop, what do the PR professionals of today need to know in order to succeed? What skills are mandatory that aren't taught in colleges' and universities' communications programs? What roles do measurement, analytics, and data play in the careers of PR pros to come?

 An expert panel, sponsored by SHIFT  Communications, will answer all these questions and  many more on May 20.

Hear from:

  • Steve Quigley, Professor of Communications at Boston University, @stevequigley
  • C.C. Chapman, Adjunct Professor of Marketing at Bentley University, @cc_chapman
  • Erica Seidel, Recruiting Expert and Founder of The Connective Good, @erica_seidel
  • Liz Segran, Journalist at Fast Company, @lizsegran
  • Moderated by Amy Lyons, President at SHIFT Communications, @aelyons94
Have questions about The Once and Future PR Professional? Contact Publicity Club of New England

When & Where


SHIFT Communications
275 Washington Street
Newton, MA 02458

Wednesday, May 20, 2015 from 6:00 PM to 8:00 PM (EDT)


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Organizer

Publicity Club of New England

The Publicity Club of New England is the region's oldest professional organization for public relations, communications, special events, and marketing professionals.

The Pub Club provides its members with a variety of services. In addition to sponsoring monthly programs that benefit you, the communications professional, and the public relations profession as a whole, the Pub Club also provides industry news and information via its blog, job bank and membership roster, and produces it's annual Bell Ringer Awards Competition.

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