The Non-Market Environment: The most overlooked challenge facing business t...

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Radisson Red Hotel V&A Waterfront Cape Town

Silo 6, Silo Square, V&A Waterfront, Cape Town

Cape Town, 8001

South Africa

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IE Business School is pleased to invite you to a unique masterclass session on ‘Business Strategy’ with IE Professor Kenneth Dubin.Businesses operate in both a market and a nonmarket environment. Successful corporate strategy aligns the firm’s capabilities with the demands of both of these environments. In this session, we will discover how non-market factors create opportunities and risks for businesses, large and small, and will introduce tools for developing non-market strategies.

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Location

Radisson Red Hotel V&A Waterfront Cape Town

Silo 6, Silo Square, V&A Waterfront, Cape Town

Cape Town, 8001

South Africa

View Map

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