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The Next Ridgeline @ WalkMe: Creating A Community Around Your Product

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Location

WalkMe

525 Market St.

Floor 37

San Francisco, CA 94105

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Community is Product Strategy

When it comes to product development, it's best practice to leverage a problem space/solution space framework to determine product-market fit (PMF). Regardless of the product development framework chosen or customized, it's not a guarantee for success.

Going from 0 to PMF is an astronomical accomplishment...but still not enough in today's market which is

  • Hyper-Personalized

  • Hyper-Competitive

  • Hyper-Evolving

The only guarantee is change...

And you'll need a community to navigate the strategic growth inflection points...

Which can result in either business success or failure.


Keynote: Creating A Community Around Your Product w/Kevin Indig

Join the discussion on January 25 to take a deep dive into creating an engaged community w/featured keynote, Kevin Indig, Growth Strategist, Head of SEO @ Atlassian.

In the last 10 years, Kevin has helped companies acquire +100M users, and currently mentors startups at the German Accelerator. Kevin's previously worked with companies like eBay, Pinterest, Samsung, UBS Bank, Dailymotion, and more.

Keynote Highlights

Market Trends

  • Where the B2B space is moving?

  • The convergence of B2B/B2C: Purpose-driven

Success Criteria

  • Aligning marketing goals with business strategy

  • Choosing metrics that matter.

Strategies/Tactics

  • Driving a sustainable growth trajectory

  • Best practices and examples of community building tactics

Channels

  • The new customer journey standard is experience

  • The value of creating an omni-channel & unified message


Panel: Future of Human-Centric Marketing

Hear from local industry leaders ranging from early-stage to unicorn companies, on how their teams are incorporating modern-marketing to navigate their own community growth goals, challenges, and lessons learned.

Panel Highlights

  • Contextual marketing has become the industry standard to drive consumer-action.

  • Branded content alone isn't enough, demand for user-generated content.

  • The importance of influencer marketing for B2B/B2C marketers.

  • How AI and marketers can coexist to drive community engagement.


Agenda

5:30 Registration

6:00 Opening Remarks with Green Beret Foundation & WalkMe

6:10 Keynote: Creating a Community Around Your Product w/Kevin Indig

6:30 Panel: Adapting to Change: Future of Human-Centric Marketing

Speakers:

  • Kevin Indig, Atlassian

  • Mike Nemke, AngelLoop

  • Randall Ussery, Free Range

  • Brittany Hillard, WalkMe

  • Janette Perez, Present

  • Manny Parra, Green Beret Foundation (Moderator)

7:00 Q&A

7:15 Networking

8:00 Event End

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Date and Time

Location

WalkMe

525 Market St.

Floor 37

San Francisco, CA 94105

View Map

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