The Next Ridgeline @ WalkMe: Creating A Community Around Your Product

Event Information

Share this event

Date and Time




525 Market St.

Floor 37

San Francisco, CA 94105

View Map

Event description


Community is Product Strategy

When it comes to product development, it's best practice to leverage a problem space/solution space framework to determine product-market fit (PMF). Regardless of the product development framework chosen or customized, it's not a guarantee for success.

Going from 0 to PMF is an astronomical accomplishment...but still not enough in today's market which is

  • Hyper-Personalized

  • Hyper-Competitive

  • Hyper-Evolving

The only guarantee is change...

And you'll need a community to navigate the strategic growth inflection points...

Which can result in either business success or failure.

Keynote: Creating A Community Around Your Product w/Kevin Indig

Join the discussion on January 25 to take a deep dive into creating an engaged community w/featured keynote, Kevin Indig, Growth Strategist, Head of SEO @ Atlassian.

In the last 10 years, Kevin has helped companies acquire +100M users, and currently mentors startups at the German Accelerator. Kevin's previously worked with companies like eBay, Pinterest, Samsung, UBS Bank, Dailymotion, and more.

Keynote Highlights

Market Trends

  • Where the B2B space is moving?

  • The convergence of B2B/B2C: Purpose-driven

Success Criteria

  • Aligning marketing goals with business strategy

  • Choosing metrics that matter.


  • Driving a sustainable growth trajectory

  • Best practices and examples of community building tactics


  • The new customer journey standard is experience

  • The value of creating an omni-channel & unified message

Panel: Future of Human-Centric Marketing

Hear from local industry leaders ranging from early-stage to unicorn companies, on how their teams are incorporating modern-marketing to navigate their own community growth goals, challenges, and lessons learned.

Panel Highlights

  • Contextual marketing has become the industry standard to drive consumer-action.

  • Branded content alone isn't enough, demand for user-generated content.

  • The importance of influencer marketing for B2B/B2C marketers.

  • How AI and marketers can coexist to drive community engagement.


5:30 Registration

6:00 Opening Remarks with Green Beret Foundation & WalkMe

6:10 Keynote: Creating a Community Around Your Product w/Kevin Indig

6:30 Panel: Adapting to Change: Future of Human-Centric Marketing


  • Kevin Indig, Atlassian

  • Mike Nemke, AngelLoop

  • Randall Ussery, Free Range

  • Brittany Hillard, WalkMe

  • Janette Perez, Present

  • Manny Parra, Green Beret Foundation (Moderator)

7:00 Q&A

7:15 Networking

8:00 Event End

Share with friends

Date and Time



525 Market St.

Floor 37

San Francisco, CA 94105

View Map

Save This Event

Event Saved