The new reality of holiday shopping: What to expect and How to prepare

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The stakes are higher than ever. Learn what to expect from a sales season amidst the COVID-19 pandemic and how your business can thrive.

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For years the sales season of Black Friday till Christmas has been the focal point of every retailer, with holiday shoppers generating billions in revenue. For some companies this period can represent even 60% of its annual sales numbers.

It used to be a no-brainer, you took whatever products you thought were going to be popular, set a hot price and waited for the customers to show up. However. 2020 brings a whole new reality.

Due to the ongoing global pandemic, some retailers are forced to close physical stores, there are restrictions to the number of people that can be present at the same location, and consumer spending habits being much tighter.

Learn what to expect from this year's edition of the sales season, tips on how to succeed and drive more sales, and how to shift your brand towards the much needed digital experience.


5:00-5:30 PM: Opening Remarks

5:30-6:00 PM: Things that will make or break a retailers holiday plans this year

  • Femi Adeboye | Salesforce | eCommerce Executive, CEE & The Middle East

6:00-6:30 PM: Ways to prep for peak sales season, crisis success stories

  • Natasha Kosoglov | Google | Mobile Performance Lead
  • Alessandra Allari | Google | Head of Search

6:30-7:00 PM: How to uplift your website performance and validate sales data

  • Reinis Groskops | Scandiweb | Director of Analytics & Optimization
  • Olga Kimalana | Scandiweb | Sr. conversion strategist
  • Lina Ivanova | Scandiweb | Sr. SEO strategist

7:00-7:30 PM: Reaching value-conscious consumers and sales strategy on platforms

  • Havard Stjernen | Wish | Country Manager Nordics, Benelux, ANZ
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