The New Modernist Type & Sign Painters – TDC Holiday Party
Thursday, December 6, 2012 from 6:30 PM to 8:30 PM (WET)
New York, NY
Please join us for a holiday party featuring the authors (Steven Heller & Gail Anderson /Faythe Levine & Sam Macon ) of two hot new books on type and lettering— The New Modernist Type and Sign Painters. Following the lecture there will be drinks, book signing, and good cheer.
New Modernist Type – Classic modern design never goes out of style: it is merely retired or subtly adapted to its given place and time. Having surveyed handwritten, new vintage, and new ornamental tendencies in type and lettering, graphic-design guru Steven Heller now turns his encyclopedic gaze on Modernism. New Modernist Type reveals how a graphic language of simplicity and economy has impacted contemporary design. Hundreds of examples by international designers are grouped into three thematic chapters: Old Modern (when the machine age influenced graphic design), Playful Modern (wit, humor, and transformation), and Meta Modern (typography as icon and symbol). An historical introduction places today’s tendencies in context, and the reference section features a list of designers’ websites. 567 color illustrations
Sign Painters – There was a time-as recently as the 1980s-when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our visual landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade. In 2010 filmmakers Faythe Levine, coauthor of Handmade Nation, and Sam Macon began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features stories and photographs of more than two dozen sign painters working in cities throughout the United States.