The New Media Market: Social Media for Women Entrepreneurs
Saturday, April 24, 2010 from 8:30 AM to 5:00 PM (CDT)
Social Media Seminar for Women Entrepreneurs
Registration includes full-day social media seminar, light continental breakfast and lunch
Networking reception follows with cash bar and drink specials
Bring: smartphones, laptops, video cameras, friends and business associates!
Sarah Evans, SEVANS Strategy
A public relations and new media consultant, Sarah works with many non profit, social good and technology companies. But it’s her personal mission-to engage and employ the use of emerging technologies in all communication-that connects her with a rapidly growing base of more than 40,000 people.
A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on the microblogging platform, Twitter. She is a guest writer for Mashable, one of the most popular social media blogs in the world runs her own blog at PRsarahevans.com and shares a daily resource for PR professionals called Commentz.
She most recently worked with a local crisis center to raise more than $161,000 in three weeks and with comedian Michael Ian Black to raise $3,000 in 24 hours with the help of social media. Not to mention she is a team member of the Guinness Book World Record holding #beatcancer team. Sarah can be seen in the February 2010 edition of Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter, invesp’s Top 100 Most Influential Marketers of 2009 and ereleases’ 30 PR Experts to Follow on Twitter. A graduate of Millikin University in Decatur, Illinois, she is a life-long St. Louis Cardinals fan living in Chicago.
MJ Tam started blogging in 1999 and has since been very active in the Social Media world. She is the Editor of Chicagonista and the Creator of City Connect Media, Inc. that owns and operates Chicagonista.com,NYMetropolista.com and hoping to launch more city sites on her list: San Franista, SoCalista, and Miaminista. MJ also expanded Chicagonista by making room for the successful-minded 20 something NextGen Chicagonista and recently partnered with Nancy Loo and created Young Chicagonista that is giving voice to young girls from 11-17 years old. MJ also created Chicagonista LIVE!, an online talk show on Chicago-centric issues and she is also co-hosting the show with Nancy Loo, Duong Sheahan, and Beth Rosen.
MJ is one of the panelists at Google – Moms Know Tech in 2007, and since then has spoken in many other blogging conferences. She is also listed in “75 Top Twitter Tips from Today’s Small Business Moms” found in American Express OPEN / Small Business website. Just recently, MJ instructed “Hands on Small Business” – Social Media class series with Microsoft Office Live and Kirtsy. You can even find her in theCRAVE Chicago Book – The Urban Girl’s Manifesto that listed 125 women you need to know.
Besides blogging, she’s a tweeting, facebooking, foursquaring, stumbleupon-ing, digging, kirtsying (and all other Social Networking stuff) Chicagonista, who also writes for ChicagoMomsBlog.com, Centerd.com and is a member of the Yahoo Mother Board group who are tech-savvy moms that write on a gamut of parenting issues with Yahoo. You can follow MJ on twitter.
Barbara Rozgonyi, Communications Explorer Forging Digital Frontiers
Recognized as an industry maven by SOHO magazine, Barbara is the founder of Social Media Club Chicago, which is among the largest Social Media Club chapters in the world. Named as one of Chicago’s leading women in social media by GM and Chicagonista, Barbara publishes wiredprworks.com and leads CoryWest Media, LLC, a digital marketing consultancy based in Glen Ellyn, Illinois. Founded in 1990 and named after Barbara’s mother and grandmother, CoryWest Media’s clients engagements include projects for Fortune 500 companies, government entities, non-profit organizations, family-owned small businesses and start-up entrepreneurs. A keynote speaker, Barbara’s mission is to educate, enlighten and encourage everyone to share their story.
As editor of wiredPRworks.com, since June 2006, Barbara’s published over 700 posts that cover ways to use marketing, social media and public relations to grow business, build brands and connect communities. An accomplished corporate communicator, Barbara’s content is featured on Alltop PR; listed on AdAge Power 150; mentioned in David Meerman Scott’s book, “The New Rules of Marketing and PR;” and quoted in Larry Weber’s book, “Sticks & Stones: How Digital Business Reputations Are Won Over Time and Lost in a Click.”
Married to a runner who’s completed over 76 marathons, Barbara is the mother of three techno-savvy children who actually asked to be her friend on Facebook. A professional photographer, Barbara’s art is online at thesociallens.com. To find out what Barbara’s up to – right now – follow her on twitter @wiredprworks, named one of the top 30 PR accounts to follow on twitter by www.ereleases.com, or check out what’s new with the Wired PR Works iPhone app.
Beth K. Rosen is a leading edge Social Media strategist whose versatility and expertise in media and the promotional arts allows individuals and companies realize their full potential on Twitter, Facebook as well as through podcasting and blogging. Beth draws upon her vast experience as a radio, film and commercial producer to structure, implement and maintain highly focused and beneficial Social Media campaigns for businesses.
Beth is a world-class “mommy blogger” who has reaped tremendous gain for enterprises both online and offline. Her messages today resonate in the women’s marketplace and continue to gain momentum in the mommy sector. She has hosted large-scale parenting conventions and has facilitated national speakers to speak in Chicago. Beth has also spearheaded networks of stay-at-home moms who needed an outlet for education and information sharing while becoming entrepreneurs.
Beth is also a pioneer podcaster. Since 2004, she hosts a weekly podcast that is carried by NBCChicago.com. She is instrumental in applying the podcasting format to her Social Media choices for companies who wish to permeate and inspire the mommy market.
Beth founded 4 KEYS MEDIA, INC. to help progressive companies connect with the mommy and boomer women markets. Beth has a natural talent to communicate and has the ability to create monumental buzz through cost-effective Social Media programs. The cumulative effect of the firm’s approach is strengthening relationships between brand and consumer. Keep up with Beth Rosen on Twitter.
Nancy Loo, TV News Anchor
Nancy Loo is an Emmy Award-winning broadcast journalist with over 20 years of experience as an Anchor and Reporter. Currently at Fox Chicago News, Nancy has also worked in television in New York City, Tokyo, Hong Kong and Oregon. In recent years, Nancy has become well-known in Chicago’s social media scene – using Twitter and Facebook to crowdsource and engage viewers during newscasts.
Nancy’s personal blog, NancyLoo.net, was recently chosen for the Chicago Now blog roll and she is also a contributor to the Chicago Moms Blog. Last year, Nancy teamed up with MJ Tam to launch Young Chicagonista, a website for Chicago girls that’s gained national recognition as a 2010 nominee for “Best Teen Weblog”. A self-described “tech geek freak”, Nancy is constantly connected. You can connect with her on twitter, facebook and Linkedin. Nancy is also addicted to foursquare and has even been giving Whrrl a whirl!
Kelly Olexa, Social Media & Brand Evangelism
Kelly’s extensive professional experience is a mixed blend of Sales, Marketing, and Business Development. She has worked for tech startups, several small to medium-sized businesses, as well as Fortune 500 organizations. Her skilled tenacity has produced strategic partnerships with companies such as: ConAgra, Orbitz, Travelocity, Marriott Hotels, Doubletree Hotels, Choice Hotels, Best Western, Microsoft, among others. Kelly currently works independently with business organizations developing sales and marketing strategies utilizing Social Media.
Her personal blog, primarily focused on her passion for fitness and health, has garnered a captive audience and rather serendipitously, has produced myriad opportunities to provide vlogging (video blogging/interviewing) services for other brands. Kelly’s natural on-camera presence and charisma landed her a spot as one of 100 Ford Fiesta Agents for the “Ford Fiesta Movement”. (www.fiestamovement.com/agent60) In addition, Kelly’s engagement on Twitter has resulted in over 23,000 followers, regular placement among the “Twitter Elite” Top 100 (via Hubspot, TwitterGrader) nationally and in the Top 25 for Chicago. Kelly is now regularly requested as a speaker, panel expert, guest vlogger, social media strategist, and event vlogger for conferences, “Tweetups” and parties. She was also featured as one of the “Top Young Female Entrepreneurs in Technology by Business Week”, 2009. Kelly joined New Media Strategies (www.nms.com) in November of 2009 as Regional Director of Sales.
In the lingering moments when Kelly finds “free time”, wait, she doesn’t have free time. She is finalizing a book about Social Media best practices for business, addressing how big brands and individuals can effectively utilize social media platforms to generate buzz. Contributors to the book include: Gary Vaynerchuk, David Armano (Dachis), Olivier Blanchard (TheBrandBuilder),
Duong Sheahan, Digital Girlfriends & Health Blogger
Duong experienced firsthand genuine relationships that extended beyond the digital world, after accidentally landing onTwitter in 2008. She was inspired to launch Digital Girlfriends, a social network bringing women online to real life gatherings in the Chicagoland area. Duong has quickly become addicted to all things new media and is proud to support local businesses and organizations that she’s passionate about through the power of social media.
Duong’s personal mission is to educate, encourage, and empower people to live healthier and happier; in 2007 she launched her first blog and health website for women. Duong worked for one the world’s leading health expert in the natural health industry and New York Times bestselling author of The Maker’s Diet as a Weekend of Wellness Consultant, coordinating health seminars and promoting the Perfect Weight America book tour and campaign around the country.
In collaboration with MJ Tam, Barbara Rozgonyi, Nancy Loo & Beth Rosen, Duong will be co-hosting and spearheading The New Media Market, Social Medial Seminar. Duong is no stranger to event planning; her background in the ministry for over 15 years at one of the largestchurches in the Midwest and her position as the Director of Ministry Placement allowed her the experience of organizing several events and projects as well as helping people to connect, counsel, organizing women’s meetings and launching new departments, among other responsibilities.
Duong has been the cover story of her hometown newspaper in 2008 and 2009 where her story of “Escaping from Vietnam” was featured. She can also be in seen January 2010 issue of Extraordinary Health Magazine, and Unilever’s website “Making Life Better” in March, Perfect Weigh America and referred to Choosing to Forgive, Learning to Love book (written by a woman Duong had the privilege of counseling).Duong writes on her own blog Live Healthier & Happier, Chicago Moms Blog, Empowered Woman and occasionally on Shine’s Healthy Living Channel on Yahoo.
Location Sponsor: Pinstripes; South Barrington, IL
The New Media Market is honored to have Pinstripes as our Location Sponsor for this one day Social Media Seminar. Pinstripes Bowling, Bocci & Bistro is a 50,000 square feet luxury establishment that serves as a fun entertaining adventure for families as well as a venue for corporate meetings and events.
Pinstripes boasts exceptional Italian & American cuisine with with 18 bowling lanes and 10 indoor/outdoor bocce courts; a beautiful outdoor patio and fireplace; banquet rooms that can accomodate parties of 20-600 (weddings, birthday parties, corporate events, anniversaries and more).