The new B2B buying stack: From discovery to decision

Explore B2B marketing tactics in 2025 as GenAI and zero-click search reshape how buyers find and assess brands.

By With Content

Date and time

Location

JustCo – The Centrepoint | Coworking & Office Space

176 Orchard Road #05-05 Singapore, 238843 Singapore

Agenda

6:30 PM - 7:00 PM

Registration

Light refreshments available

7:00 PM - 7:15 PM

Opening Remarks

Imran Khan

Pearl Lee

Welcome by Pearl Lee and Imran Khan (ex-TikTok, Google, Tech in Asia) Navigating trust, discovery and demand: Introduction to the evening icebreakers

7:15 PM - 7:30 PM

Keynote: Reaching B2B buyers in the age of AI gatekeepers

With Content

Implications of AI-disrupted discovery for brand visibility and trust

7:30 PM - 7:45 PM

Building B2B influence that converts

Influence

From awareness to advocacy: crafting influence strategies for modern decision-makers

7:45 PM - 8:00 PM

Conversion design to maximise hard-won traffic

First Page Digital

Best practices for maximising intent-driven clicks and engagement

8:00 PM - 8:20 PM

Scaling lead generation through AI conversations

SleekFlow

Practical workflows that scale: leverage AI-driven outreach, qualification, and nurture

About this event

Event lasts 2 hours

The new B2B buying stack: From discovery to decision

A scrappy, peer-driven event meant to surface real tactics and shifts we’re seeing in 2025 as GenAI and zero-click search reshape how B2B buyers discover and evaluate brands.

What you'll take away: How top marketers (🎤 With Content, Influence, First Page Digital, more) in Asia are navigating GenAI in discovery, improving conversion design, and using AI-led chat for lead gen.

Open to anyone growing revenue: the goal is meaningful knowledge exchange.

Location: JustCo – The Centrepoint | Coworking & Office Space

Organised by