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The Myth, Money and Value of Viral Content #SMCviral

Social Media Club Boston; Adam Zand, president

Thursday, January 23, 2014 from 7:00 PM to 8:30 PM (EST)

The Myth, Money and Value of Viral Content #SMCviral

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Type Remaining End Quantity
Viral but treatable 16 Tickets Ended Free  

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Event Details

Social Media Club Boston invites you to attend "The Myth, Money and Business Value of Viral Content" at Renaissance Park building, Suite 310R, Northeastern University (1135 Tremont Street, Boston, MA 02115, near Ruggles T stop), on January 23 at 7-8:30p.m.

We'll be sharing lessons learned, realistic expectations (no magic formula), best practices/those to avoid ethically; and if there is a business/revenues possible with video content. A panel and format that is similar to themes from the recent Catching a Virus: Brands and People Monetizing Viral Media in Real-time http://nyviralmediacatchavirus.eventbrite.com/.

Confirmed Panelists:

Ryan Cordell
, Northeastern Univ. professor - His very interesting perspective as an academic at Northeastern U. who has looked at how content went viral 150 years ago. We also like the connection as a father who saw the phenomenon of Two Girls and a Puppy http://mashable.com/2013/01/18/sisters-get-a-puppy/ boom first hand with 1 Million+ likes, but also minimal $ actually raised. Ryan's background and blog at: http://ryan.cordells.us/

Rob Ciampa, CMO of Pixability, a Boston-based, big data software company that works with major brands on YouTube. Rob ran the acclaimed SXSW panel, “Mythbusting: Engineering a Viral Video.” His comments on viral video can be found at http://pixvid.me/1es. Web: pixability.com Twitter: @robciampa.

Our final panelist is a performing artist who has benefited from popular shared content.

Matthew Wade Shwachman aka My Silent Bravery. To Matthew Wade “My Silent Bravery” symbolizes persistence, perseverance and inner strength to overcome obstacles in the face of adversity. It is this type of determination that helped him overcome a sports injury in his youth that led him to pursue his passion in music. He now feels it’s one of his life mission’s to help inspire others to do the same by delivering his positive message to the masses. My Silent Bravery is a Boston band for fans of One Republic, Maroon 5, Daughtry, Lifehouse, Coldplay, and more. Check out: http://mysilentbravery.com/about/ www.facebook.com/mysilentbravery
www.twitter.com/mysilentbravery and

Moderator: Adam Zand, president, Social Media Club Boston and almost ubiquitous at Almost Ubiquitous. Twitter @NoOneYouKnow and about.me/adamzand.


We are looking for sponsors to this event (and our next event on "Is there a career path in social media?" - Please reach out to Adam Zand, president or Chris Requena, VP of sponosrships if you are a company/brand that wants to get involved at $300-600 level or more ;). More details at http://socialmediaboston.org/sponsor-us/.

Our host is Northeastern University Humanities Center.


The event will take place in Renaissance Park, room 310R (3rd floor) at Northeastern University. 

1135 Tremont Street, Boston, MA 02115

Public Transportation:

The closest T stop to Renaissance Park is Ruggles Station (orange line).  Exit the station towards Columbus Ave. Walk down the steps and cross the street towards Tremont Street. Renaissance Park is on the left

You can also access Northeastern’s campus via the Northeastern stop (green line). This is about a 10 minute walk. Walk down Forsyth street and through Ruggles Station toward Renaissance Park. 


There is a pay-by-hour parking garage on Columbus Avenue called Renaissance Parking Garage. This garage is across from the Renaissance Park building.  2 hour parking is also available along Columbus Avenue but watch for signs and instructions about evening.

Renaissance Park:

Once you reach Renaissance Park, enter the building through the revolving door and take the elevator up to the 3rd floor. (suite 310R).

NOTE: Some of us may gather for dinner before the panel, but all are invited to meet after the event at Darryl's Corner Bar & Kitchen, 604 Columbus Ave, Boston, MA 02118 for frivolity and some great libations.

Let's have some fun and determine if Viral can go viral.

Have questions about The Myth, Money and Value of Viral Content #SMCviral? Contact Social Media Club Boston; Adam Zand, president

When & Where

Northeastern University
1135 Tremont St
Renaissance Park, Suite 310R
Boston, MA 02120

Thursday, January 23, 2014 from 7:00 PM to 8:30 PM (EST)

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Social Media Club Boston; Adam Zand, president

Social Media Club is the world’s largest social media organization. We share best practices, establish ethics and standards, and promote social media literacy.

Because technology continues to change the way we communicate and access information; Social Media Club Boston (hashtag #smcboston on Twitter) provides people in the greater Boston region with professional development and networking opportunities to explore and share ideas and information about social media.
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The Myth, Money and Value of Viral Content #SMCviral
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