Social Media Club Boston invites you to attend "The Myth, Money and Business Value of Viral Content" at Renaissance Park building, Suite 310R, Northeastern University (1135 Tremont Street, Boston, MA 02115, near Ruggles T stop), on January 23 at 7-8:30p.m.
Ryan Cordell, Northeastern Univ. professor - His very interesting perspective as an academic at Northeastern U. who has looked at how content went viral 150 years ago. We also like the connection as a father who saw the phenomenon of Two Girls and a Puppy http://mashable.com/2013/01/18/sisters-get-a-puppy/ boom first hand with 1 Million+ likes, but also minimal $ actually raised. Ryan's background and blog at: http://ryan.cordells.us/
Rob Ciampa, CMO of Pixability, a Boston-based, big data software company that works with major brands on YouTube. Rob ran the acclaimed SXSW panel, “Mythbusting: Engineering a Viral Video.” His comments on viral video can be found at http://pixvid.me/1es. Web: pixability.com Twitter: @robciampa.
Our final panelist is a performing artist who has benefited from popular shared content.
Matthew Wade Shwachman aka My Silent Bravery. To Matthew Wade “My Silent Bravery” symbolizes persistence, perseverance and inner strength to overcome obstacles in the face of adversity. It is this type of determination that helped him overcome a sports injury in his youth that led him to pursue his passion in music. He now feels it’s one of his life mission’s to help inspire others to do the same by delivering his positive message to the masses. My Silent Bravery is a Boston band for fans of One Republic, Maroon 5, Daughtry, Lifehouse, Coldplay, and more. Check out: http://mysilentbravery.com/about/ www.facebook.com/mysilentbravery
www.twitter.com/mysilentbravery and http://www.youtube.com/user/mysilentbravery/
Moderator: Adam Zand, president, Social Media Club Boston and almost ubiquitous at Almost Ubiquitous. Twitter @NoOneYouKnow and about.me/adamzand.
We are looking for sponsors to this event (and our next event on "Is there a career path in social media?" - Please reach out to Adam Zand, president or Chris Requena, VP of sponosrships if you are a company/brand that wants to get involved at $300-600 level or more ;). More details at http://socialmediaboston.org/sponsor-us/.
Our host is Northeastern University Humanities Center.
The event will take place in Renaissance Park, room 310R (3rd floor) at Northeastern University.
1135 Tremont Street, Boston, MA 02115
The closest T stop to Renaissance Park is Ruggles Station (orange line). Exit the station towards Columbus Ave. Walk down the steps and cross the street towards Tremont Street. Renaissance Park is on the left
You can also access Northeastern’s campus via the Northeastern stop (green line). This is about a 10 minute walk. Walk down Forsyth street and through Ruggles Station toward Renaissance Park.
There is a pay-by-hour parking garage on Columbus Avenue called Renaissance Parking Garage. This garage is across from the Renaissance Park building. 2 hour parking is also available along Columbus Avenue but watch for signs and instructions about evening.
Once you reach Renaissance Park, enter the building through the revolving door and take the elevator up to the 3rd floor. (suite 310R).
NOTE: Some of us may gather for dinner before the panel, but all are invited to meet after the event at Darryl's Corner Bar & Kitchen, 604 Columbus Ave, Boston, MA 02118 for frivolity and some great libations.
Let's have some fun and determine if Viral can go viral.