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The Mysteries of Feed Marketing Automation

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Google Office Copenhagen

Skt. Petri Passage 5

København, Denmark

1165 København

Denmark

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The Mysteries of Feed Marketing Automation

Discover confidential optimization tactics and leverage automation for Google Shopping and Search Ads like never before.

Do you want to reach more potential customers with unique and customized ads?

Nowadays, the feed-based advertising solutions unlock new opportunities to reach the right people with the relevant message - easier and faster than before.



Feed Optimization - Your Keyword for Success

It is a well-known fact among online advertisers, that THE FEED is the foundation of every successful Shopping campaign, but a little-known fact is that the very same could be said for the Google Search Ads.

Since the feed is where your campaign begins - it’s where you should too...

The feed optimization process goes far beyond making sure your product data meets the minimum requirements of the advertising channel & is error-free.

We will dive into advanced optimization tactics that will help you squeeze the most out of your feeds and increase the ROI of your campaigns by creating better titles, custom labels, categories and much, much more.

Optimized feeds and your Shopping & Text Ads combined will create a perfect environment for the customers to make a quick decision on the purchase.

Come and find out how easy it is to sell more with optimized data feeds!

Join our half a day exclusive workshop @ Google’s offices in Copenhagen, on 5th March, from 8:00 am - 12:30 pm, and learn how to master feed optimization.

Limited number of seats available!


AGENDA


08:00 - 09:00 | Registration and breakfast

09.00 - 09.05 | Time to say Hello

09:05 - 09:25 | Digital Today, by Floris van de Peppel

09:25 - 09:50 | The ABC of Feed-based Advertising, by Anna Hanarz

09:50 - 10:15 | Behind the scenes: The Feed Marketing tactics that still work today

10:15 - 10:45 | Coffee Break & Mingle

10:45 - 11:10 | Automated Search Ads: best practices, by Jacques van der Wilt

11:10 - 11:35 | DataFeedWatch presentation, by Jacques van der Wilt

11: 35 -11: 50 | Questions and final remarks

11:50 - 12:30 | Ask the expert: 121 meetings and networking time


See you there! :)

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Google Office Copenhagen

Skt. Petri Passage 5

København, Denmark

1165 København

Denmark

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