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The Merge - a future in which humanity and technology become inevitably lin...

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Google

2 Kungsbron

111 22 Norrmalm

Sweden

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Today, technology is an inseparable part of our lives. Billions keep their smartphones glued to their sides, 24 hours a day. But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever.

Malcom Devoy, PHD EMEA Chief Strategy officer, will be telling us how at first step virtual assistants will autonomously organize our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud. But in a not too distant future technology will merge fully merge with our bodies.

Filip Winberg from Google will discuss how brands can communicate throughout the customer journey using the See/Think/Do/Care model and Raiha Buchanan, CMO at Instantor will be talking about her experience in building brands from scratch from her years of experience building start-ups.

In the second part of our seminarian, we will be doing a workshop in groups to discuss how to optimize your media investment as a start up or a more mature client, moderated by PHD and Google

SPEAKERS:

  • Adam Fors - CEO at PHD Sweden

  • Malcom Devoy - Chief Strategy Officer at PHD EMEA

  • Filip Winberg - - Industry Manager, Google

  • Raiha Buchanan - CMO at Instantor

Doors open at 8h00, start time at 8h30.

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Location

Google

2 Kungsbron

111 22 Norrmalm

Sweden

View Map

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